Hints for the Job Search Process

Ten (More) Tips to “Bag” Music Teacher Employment

man-showing-portfolio-1307965I will probably never tire writing articles for new or prospective music educators seeking a public school position. I am subject to a flash of inspiration – epiphanies or revelations – at any moment, many of which come while I am walking the dogs or driving the car. Here are some random loose-ends I have not covered before, the results of recent bouts of brainstorming and mind wandering! Hopefully, they will provide you additional insight towards success in the job hunt process. Good luck!

  1. First stop? Under “Becoming a Music Educator,” a link at the top menu of my WordPress site, there is a summary of all previous articles for getting a job. I have included many resources and recommended links to samples and blogs from “the experts” in developing marketing skills, personal branding, preparing for interviews, and e-portfolios. My blogs are presented in a suggested sequential order, so it would probably be a good idea that you read all of them chronologically beginning with “Marketing your Professionalism.” A copy of my PowerPoint slide handouts for presentations at collegiate music education seminars and PCMEA workshops is also posted.
  2. Timing is everything. Teachers who are planning to retire usually have to notify flip-calendar-1-1149834their school administration in the months of February, March or April to receive some of their “golden handshake” benefits. For the school district, it helps them plan for future hiring. For you, it should focus your attention and organize your work at a time when the jobs are just becoming available. (Don’t wait for summer vacation!)
  3. What is saturation? In “the old days” when I was fresh out of the university and looking for public school music employment, I used my own version of saturation marketing. I took the metal-end of a compass point and pushed it in a map on the spot where I was living. The pencil-end was stretched as far as I was willing to travel in one day to go to work (for me, seven PA counties). The circle that I drew represented the targeted school districts that I spent most of my effort. Of course, today we use online application registries such as OLYMPUS DIGITAL CAMERAPA-educator.com which broadcast data on the pool of candidates. Regardless, I sent a custom-designed letter to every superintendent of school “in my hot zone” announcing that I was interested, met all education and certification requirements, and was available for immediate employment consideration. You should prominently share the name/location of your professional website. In addition, this would be the perfect place to mention if you student-taught or served as a private teacher, coach, summer camp counselor, or marching band/musical assistant in their area. For me, this meant a lot of extra work (looking-up the names/addresses, and you can’t just send a blanket form-letter “To Whom It May Concern”), but it seemed to give me a little edge, a foot in the door so-to-speak, and the opportunity to place follow-up calls later to the HR department to confirm they received the letter and did not need anything to add to the file (transcripts/portfolio, etc.). If you’re not restricted to a specific geographic area, saturation this way would probably not be feasible.
  4. Enhance your online presence! The more I think about the process that today’s graduates must go through to get a music teaching job, the more I am convinced that digital portfolios and a website would be essential to show off your skills, experiences, and accomplishments. I would even go as far as to suggest the purchase a premium www-1213940domain name (something simple like yourname.edu or .com). Graduating this year from West Virginia University, my former student David Dockan (www.daviddockan.com), among a host of others at https://www.mcgill.ca/edu-e3ftoption/portfolios, http://music.psu.edu/musiced/e-portfolio.html, and http://cft.vanderbilt.edu/guides-sub-pages/teaching-portfolios/, have excellent sample postings for your perusal.
  5. You need to research the school districts in your area for potential of job openings. If you graduated from a local school, a good person to ask is your former high school band, choral and orchestra directors. They probably go to music festivals and other events and would hear “through the grapevine” who may be transferring, going on maternity leaves, or considering retirement.
  6. Like it or not, you will be judged on how you look! In another blog, I talked about coming to the interview in “business-professional formal dress.” Try to avoid OLYMPUS DIGITAL CAMERAanything trendy, mod,  or “cool,” and guys, this means you wear a tie and a jacket. Unkempt or unusual length/coloring of hair, extra body piercings, and visible tattoos will not help project the classic corporate image of “conservatism” which most administrators seek in teachers. Sure, you do have the right to be “unconventional,” “artsy,” “one-of-kind” or “make a statement,” but you also have the right never to get a public school job!
  7. Preparing digital samples of your teaching is important! Do this NOW while you are still in college. In a previous article, I have already strongly urged you to limit “specialization” and instead take pictures of all kinds of interactions with music kids: band and string lessons and small ensembles, large group conducting, choral practices, general music classes, dance/drama coaching, marching band rehearsals, etc. However, there is the issue of getting permission to photograph or video the students you are teaching in field experiences, problems with displaying their faces up-close in your e-portfolio and website (and definitely NOT printing their full names). In my school district, we have a “do not photo” list in each building, so just check with the school secretary where you are student teaching. This is also a concern for summer camps, recreational programs, church groups, etc.
  8. Testimonies are great! Don’t be shy! As far as I am concerned, you are within your right to “beg” for a congratulatory note or a thank you letter from a parent to insert ilettern your portfolio. This would look particularly good fulfilling Charlotte Danielson’s Domain 4c “Communicating with Families” in  The Framework for Teaching (see https://paulkfoxusc.wordpress.com/2015/08/09/criteria-for-selection-of-the-ideal-teacher-candidate/. Probably, I would approach it this way:  “Thank you so much for your kind comments. I am a budding music teacher, and need to get a few notes from parents to add to my portfolio. Would you be willing to send me something?” This process should be repeated with cooperating teachers and other professionals with which you have a relationship in music education.
  9. Go to www.majoringinmusic.com. I stumbled on this delightful website that gives comprehensive resources for majoring in music and preparing for the job market!  You should especially read their article, “7 Things Music Education Majors Can Do key-to-success-1307591When Facing the Job Market” at http://majoringinmusic.com/7-things-music-education-majors-can-do-make-themselves-more-employable-2/, “hitting the nail on the head” about this topic! They have given me permission to share their outline below. (Do these sound familiar? They are preaching from the same pulpit as many of my past blogs!)
    • Be an outstanding musician.
    • Learn how to improvise.
    • Acquire entrepreneurial skills.
    • Become as broad-based and well-trained as possible.
    • Combine advocacy with exchange to create better programs.
    • Learn all you can about relevant technology.
    • Keep an updated list of your skills, relevant experiences, and training.
  10. College students who collaborate have a significant advantage. As they say, “there is safety in numbers,” and the concept of teamwork would do you well in the college-building-1622355employment search process and preparation for interviews. For examples, you already have many lists of employment screening questions: https://paulkfoxusc.wordpress.com/2015/09/01/a-blueprint-for-success-preparing-for-the-job-interview/. It is inconceivable to me that you are not already spending massive amounts of time together, with or without your head music education professor(s):
    • Dividing up the work load in finding contacts and possible job openings in local school districts.
    • Helping each other with the proofreading process of writing/designing resumes, cover letters, a philosophy of music education, and a personal professional website.
    • Holding numerous mock interview sessions, jointly assessing your class mates’ responses to possible interview questions and story-telling skills.

PKF

© 2016 Paul K. Fox

Tips on Personal Branding

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Prospective Music Teachers: Why Personal Branding Might Help You Land a Job!

“A brand is anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much more—that separates one thing from another.”

– Neil Patel and Aaron Agius

optimism-1241418Quick – Who are you? Define yourself in three words!

This is one of the most common job interview questions. In my past blogs on the subject of getting a music teaching job (see https://paulkfoxusc.wordpress.com/category/marketing-professionalism/), we explored preparing for interviews, planning portfolios, developing stories/personal anecdotes of your strengths, defining criteria for the ideal music teacher candidate, and understanding the term “professionalism” as it applies to music education. Now to wrap-up your “marketing plan,” it is time to dive into “personal branding” as it is presented by quite a few experts in the field.

business-card-1238267What is Personal Branding? Google defines it as “essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization.”

Branding is critical to help you “stand above the rest,” showing you have what it takes and would be a major asset to a prospective employer, and marketing your own unique qualities that would make you “a good fit” for the specific job opening. But you don’t have to take my word on this… a quick search on the Internet yields numerous articles on branding and marketing yourself.

The question is no longer IF you have a personal brand, but whether you choose to guide and cultivate the brand or to let it be defined (or assumed) by others on your behalf.

According to Shama Hyder, bestselling author of The Zen of Social Media Marketing, “The term branding has long been relegated to companies, but today almost every individual has a personal brand. Not many of us have consciously cultivated these brands, but they exist nonetheless. A digital footprint in the sands of time and space crowd sourced by friends, colleagues, and bosses. According to an AVG study, 92 percent of children under the age of two already have a digital footprint.”

At http://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/, Hyder posted “7 Things You Can Do to Build an Awesome Personal Brand,” including the following outlined summary. (Take a look – you won’t be sorry!)
  1. A young caucasian woman outdoors in a meadow, working on her computerStart thinking of yourself as a brand
  2. Audit your online presence
  3. Secure a personal website
  4. Find ways to produce value
  5. Be purposeful in what you share
  6. Associate with other strong brands
  7. Reinvent

You can learn something about branding from an accountant. In “Five Tips on Branding Yourself” (by the American Institute of CPAs) at http://www.aicpa.org/InterestAreas/YoungCPANetwork/Resources/Career/Pages/FiveTipsToBrandingYourself.aspx, steps are offered to help build a positive image and promote your professionalism. Branding helps “to remain current in your field, opens doors for you, and creates a lasting impression…”

  1. Define your brand and become an expert.
  2. Establish a presence.
  3. Generate brand awareness through networking.
  4. Remember the 3 Cs of brandingclarity, consistency, constancy.
  5. Get feedback from those who know you best—at work, at home, anywhere.

marching-band-1440110-1For #1 above, hopefully you have already read my epistle (see https://paulkfoxusc.wordpress.com/2015/07/04/marketing-yourself-and-your-k-12-music-certification/) on not limiting your options or selling yourself short as a music specialist (e.g. band director or elementary vocal teacher). If you want a job with a Pennsylvania Music K-12 Instructional certificate or equivalent, you have to be “expert” on all types and grade levels of public school music.

The music curriculum leader/department chair/lead teacher involved in the employment screening will want to know your mastery of creating lessons in everything from the foundations of “steady beat” and “matching pitch” to developing advanced technique and musicianship in any/all instrumental and vocal ensembles, including jazz improvisation, a cappella singing, and string chamber music.

However, principals, HR staff, and other administrators will likely care more about your classroom management skills, ability to communicate and work with others, personal initiative and willingness to work after school and in the evenings, record of consistent attendance (low incidence of absenteeism or tardiness re: college classes and other work history), and other personality characteristics. Believe it or not, at more than one interview, I was asked, “Since you call yourself trained as a musician, are you temperamental?”

The single most comprehensive publication on branding (and it looks like it is provided as a free service!) is The Complete Guide to Building Your Personal Brand by Neil Patel and Aaron Agius” at https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand/.

According to them, the greatest rationale for building your personal brand is that it opens up more professional opportunities. “Creating a vision for your future and implementing that vision can lead to a better job…” You should take time to read the guide’s chapters in detail:
  • your-brand-new-website-1-1058679How to Create Your Personal Brand Vision
  • How to Define Your Target Audience
  • How to Build Up Your Online and Offline Assets
  • How to Build Your Brand Through Outreach
  • How to Get Free Press Coverage
  • How to Connect with Mentors
  • How to Monitor your Brand
  • Be Yourself Because Everyone Else Is Taken

After you peruse all of the above material on personal branding, here are my top ten “takeaways” specific to every budding music teacher.

  1. Your personal brand is everything about you – your values, attitudes, integrity, initiative, work ethic, skills, and personality traits.
  2. Remember, a career in public/private school education is based on very conservative values. Be cognizant of what you say, how you look and act, and the overall image you portray. “Everything you say and do (or have ever said or done) may be used against you…”
  3. In this profession, there’s no place for too much levity or a lack of respect for conformity, longstanding traditions, and the orthodox. At my first job interview, I carelessly made a crack about signing an outdated “loyalty” oath (“I promise I am not a communist and will not try to overthrow the government…”), the result of which the superintendent gave me a major tongue-lashing and a 20-minute lecture on patriotism (but, somehow I still got the job!).
  4. shame-1431469Clean up your social media sites (Facebook, etc.). A photo of you and your college buddies drinking “adult beverages” in bathing suits at a beach may be misinterpreted. Google your name to see what comes up. How would you define the content you see of yourself online?
  5. Create a personal website to warehouse the elements of your “professional brand,” including your philosophy of music education, mission, goals, and a digital resume of your education,  experience, and accomplishments. If your college/university does not set you up with a free online site, explore “doing-it-yourself” with WordPress, Wix, or Weebly.com.
  6. The only social medium I can recommend without reservation is LinkedIn. Create and optimize your professional identity on LinkedIn, everything from getting an excellent photo of yourself to providing copious samples of your references, writing, hands-on teaching experiences, etc.
  7. If you have personal essays on your educational philosophy and vision, share your priorities as they relate to music curriculum, lesson targets, concert programming, assertive discipline, collaborative projects, and professional development, and always be ready for the most commonly asked interview questions (beat them to the punch by posting in writing your thoughts): Why is music essential to a child’s education? Why did you choose to become a music educator? Who had the greatest influence on you and why? What are your greatest strengths and weaknesses in this field?
  8. PaulFox_LogoIf you have time, design a personal logo, a symbol of you wherever you go on websites, e-mail footer, digital and printed portfolios, business cards, etc. Although I retired in 2013, I created the illustration at the above right. It implies that I am “a happy fox” (my last name), involved in music, and especially love a certain Beethoven symphony, reinforcing that I am an orchestral musician.
  9. Better than providing quick one or two-sentence answers to the interviewers’ questions, try to assemble a collection of personal anecdotes that dramatically illustrate your musical and teaching skills, critical thinking and problem solving, personality traits like patience, compassion, self-control, and thoughtfulness, and past successes. (For more information on developing story-telling skills, go to https://paulkfoxusc.wordpress.com/2015/08/02/when-it-comes-to-getting-a-job-s-is-for-successful-storytelling/).
  10. Whenever possible, archive your student teaching and other field experiences. “A picture says a thousands words!” Post short online video, audio, and photo examples of your positive interactions in music and with students in all kinds of settings.

One final thought. The best advice I have learned about branding is that it is all about “work in progress.” According to Adii Pienaar in “How to Build Your Personal Brand: The Next Step to Anything” (http://thenextweb.com/entrepreneur/2013/08/18/your-personal-brand-the-next-step-to-anything/), “Your brand is a living organism just like you are as a human and it needs to mirror the same kind of progression, evolution and maturation that you experience in your own mac-stuff-4-1500018life. Whilst legacy is important (as it gives context to your brand), continuous improvement and change should be part of how you shape your brand over time.”

He adds, “Your brand should make mistakes and you should have the opportunity to learn from them.” Just like a model college-entrance essay relating how you have persevered and adapted to life’s challenges and solved problems, your online presence should reveal your dedication to and steps towards self-improvement.

Finally, I echo Pienaar’s conclusion that there is no time like the present to get to work on personal branding: “Start today and brand shamelessly.”

 

PKF

© 2015 Paul K. Fox