Collegiates – Clean Up Your Social Media

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Getting Ready to Apply for a Job? It’s Time to Curate Your Social Media!

[Portions of this blog-post were first published in the January 31, 2019 issue of the Collegiate Communique sponsored by the PMEA State Council for Teacher Training, Recruitment, and Retention.]

 

Have you ever gone on the Internet and searched for your name? Have you assessed tree-1148032_1920_geraltwhat your image (and “personal brand”) say about you on all the social media platforms?

According to a McAfee family safety blog, in anticipation of future employers researching you and everything with your name on it, you should make a concerted effort to “launder” your online presence.

People are watching you right now. Like it or not — agree with the intrusion or not — you are being Googled, judged, and analyzed by the body of content you’ve posted online. Whether you are applying to a college, for a summer job, or even currently employed, you can bet someone who matters to your future is on your digital trail.

 “10 Easy Ways to Clean Up & Curate Your Social Media” by Toni Birdsong

 

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Also recommended by Birdsong, the new “best practice” is to A) clean up any questionable content from all social profiles and B) design your social content in a way that “reflects your best self.” This means you should delete permanently from Facebook and other platforms:

  • Provocative or inappropriate photographs, videos, or posts
  • Posts or photos that include drinking or using drugs
  • Discriminatory comments related to race, religion, gender, etc.
  • Content that complains about a previous employer or colleague
  • Posts that are overly cynical, grumpy, or mean

notebook-614213_1920_firmbeeInstead, your profile information should reflect integrity and responsibility, so you should expand or add content that:

  • Projects a professional image
  • Shows a friendly, positive personality
  • Demonstrates that you are well-rounded, with wide range of interests
  • Models that you have great communication skills

Think the whole “future employers checking your social media accounts” thing is just an annoying urban legend? Think again.

It turns out that one in three employers have rejected candidates based on something they found out about them online.

“How to Clean Up Your Social Media During the Job Search” by Lily Herman

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The McAfee blog really does a good job summing up ten steps to a better online presence:

  1. Make a hit list
  2. Think like the decision maker.
  3. career-3478983_1920_mohamed_hassanStreamline your selfies.
  4. Review past blogs.
  5. Google yourself.
  6. Inventory all social profiles.
  7. Edit your Twitter feed.
  8. Secure names and URLs.
  9. Change your online persona – for good.
  10. Start a career-focused Blog.

There are many samples for that last tip, my favorite from a former student of mine freely sharing his professional website at daviddockan.com. (Use “Music” for the password.) David included his resume, philosophy of music education, employment history, and photo/video samples of his teaching… a very powerful digital portfolio and marketing/branding technique… and of course, he landed his first music teacher job immediately after graduating from West Virginia University!

online-3412473_1920_kreatikarIf you need more than ten suggestions or a lot more detailed instructions based on the specific social media platforms, check out 30 Quick Tips to Spring Clean Your Social Media Presence” by Yvonne Dutchover.

Related articles previously posted at this site:

 

Employers can learn a lot about you from your resume and interview, but sometimes it takes a little bit more to sell yourself (although there’s a delicate balance between selling yourself and being transparent in the hiring process). Take advantage of the benefits of social media – it’s an often-needed extra step to show what you bring to the table, a way to add flair to your application, and make a lasting impression on your potential employers.

– “How to Clean Up Your Social Media Presence Before the Job-Search” by Lauren McAdams

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In short, keep it clean and professional! “Police” your social media image and brand. And, as they say, “break a leg” at your interviews! Good luck in job hunting!

PKF

© 2019 Paul K. Fox

 

Photo credits in order from Pixabay.com: “social media” by Alexas_Fotos, “banner” and “tree” by geralt, “laptop” by JESHOOTS-com, “notebook” by FirmBee, “personal” by geralt, “career” by mohamed_hassan, “online” by kreatikar, and “job” by Tumisu.

The Professional Website

Pre-Service Music Educators Looking for Employment: Build a Web Platform to Promote Your “Brand”

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According to Wikipedia, “an electronic portfolio (also known as an eportfolio, e-portfolio, digital portfolio, or online portfolio) is a collection of electronic evidence assembled and managed by a user, usually on the Web. Such electronic evidence may include input text, electronic files, images, multimedia, blog entries, and hyperlinks. E-portfolios are both demonstrations of the user’s abilities and platforms for self-expression. If they are online, users can maintain them dynamically over time. One can regard an e-portfolio as a type of learning record that provides actual evidence of achievement…”

A couple years ago, I wrote a blog about the “perfect portfolio” for getting a job at https://paulkfoxusc.wordpress.com/2015/11/15/planning-the-perfect-professional-portfolio/. As a review, these elements were endorsed for inclusion in an e-portfolio:

  • Educational philosophy
  • Résumé or Curriculum Vitaeinternet-1181586_1920_the digitalartist
  • Letters of recommendation
  • College transcripts
  • Praxis® exam results
  • Copy of teaching certificate(s)
  • Artifacts of student work
  • Classroom observation documents/evaluations
  • Statement about class management theory (discipline) and the steps that you would take inside your classroom to create a safe and orderly environment
  • Letters from parents commending the work you did with their children
  • Samples of student assessments/rubrics
  • Excerpts (short video or audio recordings) of you performing on your major instrument/voice, solo and chamber recitals, piano accompanying, playing in college ensembles, and especially teaching in as many settings as possible: small and large group instrumental (band and strings), choral ensembles, elementary classroom lessons, extracurricular activities like marching band and musical, private lessons, etc.
  • Pictures (quote from http://www.theeduedge.com/top-five-must-haves-top-five-could-haves-your-teacher-interview-portfolio/): “We cannot emphasize the power of pictures enough when it comes to portfolios. During interviews, committee members are trying to get to know you and trying to envision you teaching. Don’t trust their imaginations to do so, give them pictures… photos or newspaper articles of you teaching students in the classroom, with students on field trips, learning excursions or outside class activities, with children while you are serving in adviser roles, with your students at business-15822_1920_PublicDomainPicturesmusical or athletic events, coaching or working with children in a coaching capacity, as a leader and role model.”

As I said in my article, all of this is “perfect fodder for marketing yourself” at future employment interviews. Do you have “what it takes” to be a professional music teacher?” In your opinion, what makes you qualified (“a good fit”) for a position in our institution?”

I also recommend you revisiting my blog-post “Tips on Personal Branding” at https://paulkfoxusc.wordpress.com/2015/12/16/tips-on-personal-branding/ for steps on warehousing the elements of your “professional brand.”

If your college does not set you up with a free online site, consider a “do-it-yourself” website creator from one of these, and read the rest of this blog-post:

  • WordPress.com
  • Wix.com
  • Weebly.com
  • SquareSpace.com
  • Web.com
  • Yola.com
  • GoDaddy.com
  • eHost.com
  • Site123.com

WordPress is a popular “open source” solution. This means you will need to independently set up a server, download a third party template, manage updates, set up a domain name, and configure everything on your own. This is what I did for this paulkfoxusc blog-site, and I paid zero for a domain name… but more on that later.

 

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The Essential Step-by-Step Guide to Making Your Own Website

One of my favorite online “instruction manuals” for building a website comes from Christopher Heng’s “How to Start / Create a Website: The Beginner’s A-Z Guide” at  https://www.thesitewizard.com/gettingstarted/startwebsite.shtml. Their steps:

  1. Get Your Domain Name.
  2. Choose a Web Host and Sign Up for an Account.
  3. Designing your Web Pages.
  4. Testing Your Website.
  5. Collecting Credit Card Information, Making Money (not needed for us?).
  6. Getting Your Site Noticed.

This should be required reading… but take it slow, and click on all of the secondary links.

Some website builders and managers offer e-commerce and other special features. For a professional website to post your experience and accomplishments, you can avoid the extra cost of these nonessential additional web tools.

web-1738168_1920_CyberRabbitIf you can afford it, purchasing a simple domain name like your first and last name (something easy to remember) would be a great idea. Prospective employers will not have to write down a bunch of numbers, know your birthday, learn your nickname, etc. to find your e-portfolio. If you have an unique middle name or surname, you might luck out and be able to snag (and register) the perfect domain name. This was not possible for me! Do you know how many Paul Fox’s (even Paul K. Fox) are “out there” already taken?

In the process of obtaining an available email label, if needed, try rearranging your name (e.g. listing the last name first?), placing dots between the first and last name, etc.

 

Strategies for Saving Money and Seeking Tech Help

If you are like me, lacking a little confidence about advanced online technology or mastering a complicated website building program, read the following article for a general review of the process and terminology. Take the afternoon off (order a pizza, too) and totally consume it and “A Beginner’s Guide to Creating a WordPress Website” at https://www.smashingmagazine.com/2016/02/beginners-guide-creating-wordpress-website/#article-wpcom-wporg.

I suppose it would be fair to say that college students are not “made out of money,” so going to a professional website designer is probably “out of the picture,” even though this is one of your most essential tools for successfully communicating your brand! Are you going to lay out some big bucks for an impressive looking resume and business card?

However, have you considered the alternative of asking for help from your roommate, class buddy, or other student acquaintance who is majoring in communications? (Would “free pizza” be enough incentive for someone to sit down with you and get you started?)

The most cost-effective approach may be to sign-up for their FREE plan and self-hosting within the WordPress.com environment. (I am still amazed that this entire blog-site of mine, now archiving more than 73 articles, has been 100% free!)

If you desire more features, a free domain name, and no advertising on your site, you can upgrade to a monthly plan for WordPress (or any of the above providers).

 

 

WordPress.com plans

 

For me, WordPress was/is an easy application to use. You do not have to learn a programming language or fancy commands to format your menus and text. There are a lot of samples you can (almost literally) copy. The hard part is just… GETTING STARTED!

One of the first decisions you have to make is to establish a domain name. If you decide to be “cheap” (like me), just create a Google email account with a suitably professional name. If it is available, you set-up one like “first name” + “middle name” + “last name” + “music educator” or something else appropriate. Dots can be inserted as dividers in an email address. Shortly before I retired (and would lose my school email account), I found that paulkfox.usc@gmail.com was available. (USC is where I taught and continue to live.)

It should be noted here that “partying tuba player” and “crazy singer” are probably not good “professional names.” If you need help, just ask your grandmother what she thinks is appropriate. Remember: teaching is one of the most conservative of professions!

WordPressTo create your web site’s identity, WordPress will remove the dots and add their company’s moniker “.wordpress.com” at the end of your email name. That is how https://paulkfoxusc.wordpress.com was born!

Your next choice will be the theme, style, and features of your website… probably challenging because there are so many free templates available. Check these out:

As an example, for this site, I use the FREE “Nucleare” theme by CrestaProject. Their description is the following: “Nucleare is a classic blog theme with a crisp, elegant design and plenty of handy features. A built-in search box, links to your favorite social networks, four widget areas, and beautifully styled post formats make this an ideal theme for your personal blog.” Nucleare also supports the following features:

  • Site logo
  • Social Links Menu
  • Post Formats
  • Custom Menus
  • Widgets
  • Custom Header
  • Custom Background
  • Full-Width Page Template

 

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A Model Music Teacher Website

Educators love it when one of their students leave their classroom and choose to become a significant contributing member to our “exalted” profession! I felt blessed and privileged to have had the opportunity of teaching David Dockan, a trumpet player in both our Upper St. Clair High School orchestra and marching band. He validated some of my advice for marketing himself to land a job, and has created a super website. Go to http://www.daviddockan.com/ and use the password “Music” to view his e-portfolio.

His menu sections:

  • Home (Introduction)
  • Teaching (General, Choral, Instrumental, assigned schools, Private Lessons)
  • Philosophy
  • Musicianship (Performance, Conducting)
  • Resume
  • Contact

A trumpet teacher colleague of mine, Ryan Wolf, messaged me on Facebook after he read the initial posting of this blog. He said he had great success hosting his professional website on Yola.com, but he maintains his e-portfolio on his Google Drive to make it easy to share.

In conclusion, I offer a few more recommendations for your consideration:

  1. Proofread your online presence very carefully… misspellings, bad punctuation, grammar mistakes, or poorly formatted displays would be negative PR and a detriment to your marketing plan.
  2. Websites require frequent updates. Keep yours up-to-date at all times!
  3. Print the link to your professional website on your business card and resume.
  4. Consider placing a Q-Code on your business card that, if scanned on a smartphone, would redirect your contact or prospective employer to your website.
  5. Be careful to obtain permission in advance to video record students for your e-portfolio. During your field experiences or student teaching, ask your cooperating teacher (or his/her supervisor’s) permission. Some schools have “do not photo” rosters. (However, in my district, only a few elementary students were “on the list” and most defaulted to a “permissible” status unless the parent opted out. The principal’s secretary had a record of all exceptions.) It is also suggested that you focus your camera mostly on YOU and not the students, from the back of the classroom or rehearsal facility (possibly from afar), so that the student faces are not clearly discernible. To respect their privacy, in the recorded excerpts, do not use any segment announcing the names of your students.
  6. maintenance-2422172_1920_geraltShowing your versatility, try to assemble a collection of still photos, audio examples, and videos that ideally represent all specialties in music education: choral, dance, general music, concert band and string instrumental, marching band, jazz, theater, etc., and demonstrate your proficiency in multiple settings at all grade levels.
  7. There are many blog-sites with tips on “curb appeal” – layout and design, style, overall impact, style, user-friendliness, etc. Since this involves a cross between artistry and efficiency, these advisors may not agree (one says use large images, another suggests smaller pictures mean faster loading speeds). A few samples:

If you were introducing a new “widget” to the market or promoting a sales campaign, you would spend a lot of time (and money) on advertising. A website and e-portfolio are a job hunter’s advertisement tool. Take advantage of any chance you have to present your personal brand, “sell yourself,” and connect with colleagues in the field of education. Archive your training, successes, and goals. Show off your professionalism, proficiency, and personality to prospective HR people and the decision-makers that hire future staff. Be sure to provide “live demos” of your traits of artistry, collaboration, commitment, discipline, even-temperament, initiative, leadership, mastery of music and education, organization, positive outlook, style, tact, and teamwork.

Good luck!!

PKF

© 2018 Paul K. Fox

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Photo credits (in order) from Pixabay.com: “men” by photoshootings, “beautiful” by PublicDomainPictures, “internet” by thedigitalartist, “business” by PublicDomainPictures, “turn-on” by geralt, “web” by CyberRabbit, “iPad” by fancycrave1, “maintenance” by geralt, and “people” by Akshay93.

Lessons in Creativity III

More Resources on Creativity and Online Learning

painter-1522795.jpgHere is your next installment (part three) on a collaborative exploration of “teaching more creatively and teaching creativity.”

Touching briefly on the research, thoughts, and works of my heroes and gurus in this field (like Sir Ken Robinson, Dr. Curtis Bonk, and Daniel Pink), check out the other “creativity in education” articles at this site. Please click on one or more of the following links:

Thanks to the generosity and inspiration of Indiana University Professor of Education Dr. Curtis Bonk, today we have a new book list and additional “free” materials with a focus on improving online learning.

More for Your Library on Creativity

Have you read any of these? (Thanks to Amazon.com, who would love to sell you these, a short description is included… mostly copied from a part of their web marketing.)

imagination-1199071Catmull, Ed (2014). Creativity, Inc.: Overcoming Unseen Forces in Way of Inspiration. Random H. From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, the Academy Award–winning studio behind Inside Out and Toy Story, comes an incisive book about creativity in business and leadership.

Shenk, J. W. (2014). Powers of Two: Finding the Essence of Innovation in Creative Pairs. HMH. Weaving the lives of scores of creative duos—from John Lennon and Paul McCartney to Marie and Pierre Curie to Steve Jobs and Steve Wozniak—Joshua Wolf Shenk identifies the core qualities of that dizzying experience we call “chemistry.” Revealing the six essential stages through which creative intimacy unfolds, Shenk draws on new scientific research and builds an argument for the social foundations of creativity—and the pair as its primary embodiment.

McArdle, Megan (2014). The Up Side of Down: Why Failing Well is the Key to Success. Viking. Most new products fail. So do most small businesses. And most of us, if we are honest, have experienced a major setback in our personal or professional lives. So what determines who will bounce back and follow up with a home run? If you want to succeed in business and in life, Megan McArdle argues in this hugely thought-provoking audiobook, you have to learn how to harness the power of failure.

Brown-Martin, Graham (2014). Learning Re-imagined. Bloomsbury Qatar Foundation. Learning Reimagined takes its readers on a journey in search of innovation in the way we learn and teach. Filled with case studies and interviews, the book invites the reader to join the author as he travels the world to investigate the challenges that today’s educators face.

Wagner, T. (2012). Creating Innovators: Making of Young People Who Change World. Scribner. From a prominent educator, author, and founder of Harvard’s Change Leadership Group comes a provocative look at why innovation is today’s most essential real-world skill and what young people need from parents, teachers, and employers to become the innovators of America’s future.

Martinez & Stager (2013). Invent to Learn: Making, Tinkering, & Engineering in the Classroom. There’s a technological and creative revolution underway. Amazing new tools, materials and skills turn us all into makers. Using technology to make, repair or customize the things we need brings engineering, design and computer science to the masses. Fortunately for educators, this maker movement overlaps with the natural inclinations of children and the power of learning by doing. The active learner is at the center of the learning process, amplifying the best traditions of progressive education. This book helps educators bring the exciting opportunities of the maker movement to every classroom.

musician-1436958Robinson, Sir Ken (2013). Finding Your Element: How to Discover Your Talents and Passions.   The Element gives readers an inspirational and practical guide to self-improvement, happiness, creativity, and personal transformation, introducing the concept of self-fulfillment through the convergence of natural talents and personal passions. Among the questions that the book dives into include:

  • How do I find out what my talents and passions are?
  • What if I love something I’m not good at?
  • What if I’m good at something I don’t love?
  • What if I can’t make a living from my Element?
  • How do I do help my children find their Element?

The E-Learning Revolution

Before I retired in 2013, I noticed a growing trend of assigning web-based or online assisted classes to music teachers, especially for the Fine and Performing Arts subjects of music and art appreciation, music history, music theory, and composition. For example, two of the industry leaders in the field of interactive music learning software are MusicFirst, the Digital Education Division of the Music Sales Group (https://www.musicfirst.com/) and SmartMusic (MakeMusic, Inc.) at https://www.smartmusic.com/. General music and instrumental teachers are now taking advantage of innovative and fresh new enrichment tools offered by the web.

On his travelinEdMan website, Dr. Curtis Bonk gave an abstract of the talk he made in Seoul, Korea on September 21, 2016 (see http://travelinedman.blogspot.com/), providing an excellent history and perspective of the origin and “revolution” of online learning:

The Fourth Industrial Revolution Meets the Fourth E-Learning Revolution
Over the past few centuries, humankind has entered and exited a series of industrial ages from the age of steam and water power to the immense benefits of electricity and efficient assembly line workers to the tremendous life enhancements from computers and pervasive automation. Now we are on the cusp of the fourth industrial age related to cyber physical systems with extensive physical, biological, digital, and educational implications. It is in this age that we now are witnessing hyper-accelerating advancements in robotics, mobile super-computing, artificial intelligence, drone technology, autonomous vehicles, and much more. Similarly, in education, after just two decades of Web-based learning, we have entered the fourth phase or wave of e-learning. Interesting, each of the four waves of e-learning have come exactly seven years apart. First was the establishment of Web browsers and learning portals, brought about by Web search companies like Netscape which was founded on April 4, 1994. Seven years to the day later, MIT announced the OpenCourseWare (OCW) movement on April 4, 2001 and the age of open education was spawned. Another seven year span resulted in the first massive open online courses (MOOCs) in 2008. Now we enter the fourth phase of e-learning involving the personalization of e-learning. This is the age where mentors, tutors, experts, colleagues, and instructors can appear instantaneously on a mobile device. As with the fourth wave of the industrial revolution, there is immense change around the world today related to new forms of learning typically involving technology in the fourth phase of e-learning. In fact, there are three mega-trends related to learning technology today: (1) technologies for engagement; (2) technologies for pervasive access; and (3) technologies for the personalization and customization of learning. To better understand these new forms of learning delivery, Professor Bonk will discuss these three megatrends as well as his recent research on the personalization of e-learning. Along the way, insights will be offered into where the fourth industrial revolution bumps into and fuels the fourth e-learning revolution.
– Dr. Curtis Bonk

TEC-VARIETY

For those of you who design or teach web courses, download a copy of Adding Some TEC-VARIETY: 100+ Activities for Motivating and Retaining Learners Online, by Curtis Bonk and Elaine Khoo.

dancers-in-white-1440514-1The authors have made an online version of this work available under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. For details, go to
http://creativecommons.org/licenses/by-nc-sa/3.0/us/. The e-book PDF can be accessed through the book homepage at http://tec-variety.com.

Bonk and Khoo introduce a new acronym called the TEC-VARIETY, with the goal to assist those new to online learning or seeking additional support, and to present many stories, examples, and ideas to enhance online instruction. “The resource synthesizes the varied ways for enhancing Web pedagogy into a few principles or ideas that, when combined, can powerfully boost the chances for online learning success.” However, instead of targeting four aspects of learning—reading, reflecting, displaying, and doing—this framework addresses different aspects of learner motivation:
  1. Tone/Climate: Psychological Safety, Comfort, Sense of Belonging
  2. Encouragement: Feedback, Responsiveness, Praise, Supports
  3. Curiosity: Surprise, Intrigue, Unknowns
  4. Variety: Novelty, Fun, Fantasy
  5. Autonomy: Choice, Control, Flexibility, Opportunities
  6. Relevance: Meaningful, Authentic, Interesting
  7. Interactivity: Collaborative, Team-Based, Community
  8. Engagement: Effort, Involvement, Investment
  9. Tension: Challenge, Dissonance, Controversy
  10. Yielding Products: Goal Driven, Purposeful Vision, Ownership

Cognitive Flexibility

Released on July 22, 2016 by Edutopia.org., I came upon this blog-post by Dr. Judy Willis: “Building Students Cognitive Flexibility” (http://www.edutopia.org/blog/building-students-cognitive-flexibility-judy-willis).

Is this article promoting 21st Century learning skills… something involving creativity or critical thinking? Yes! Absolutely! Bring them on!

Her opening premise:

In today’s world, the skillsets of cognitive flexibility are more critical and valuable than ever before. These skillsets include:

  • Open-minded evaluation of different opinions, perspectives, and points of view
  • Willingness to risk mistakes
  • Consideration of multiple ways to solve problems
  • Engagement in learning, discovery, and problem solving with innovative creativity.

throwing-pots-1540316While she suggests new ways to “activate your students” developing neural networks of skill-sets for “cognitive flexibility,” she defines several new opposing concepts: “inattentional blindness” vs. open-minded vision, and divergent thinking vs. the factory model of education. She provides excellent examples of lesson activities as she sums up her thoughts on learning transfer: “When you provide learners with opportunities to transfer their learning to novel applications, you’re extending their cross-brain connections and creative potentials.”

I liked her concluding quote: “H.G. Wells predicted that our future would be a race between education and catastrophe.”

Revisiting “BobWeb – The Best of Bonk”

To close up this edition of sharing creativity resources for educators, we return to Curtis Bonk and my all-time favorite website (about which you have previously heard me rave!): http://www.indiana.edu/~bobweb/r546/index.html.

If you have not visited here before, go directly to one of his four modules:

  1. Motivational Strategies
  2. Creativity
  3. Critical Thinking
  4. Cooperative Learning

For your own edification, here are some things you can explore while enjoying the “wonderful world of BobWeb!”

  1. Select the “lecture presentation” menu link and view his week #3 Creative Thinking Techniques “Example of Metaphorical Thinking: Life on a Train.”
  2. Download and peruse his PowerPoint slides for “Week 2: Alternative Instructional Strategies – Active Learning, Motivation, and Creative Thinking Week 2 Lecture Presentation.” There is much to consume here. For example, one slide (#33) describes these principles of active learning (but watch out, slide #38 and 39 offers a teacher self-assessment on these best practices! How well did you do?):
    • Authentic/Raw Data
    • Student Autonomy/Inquiry
    • Relevant/Meaningful/Interests
    • Link to Prior Knowledge
    • Choice and Challenge
    • Teacher as Facilitator and Co-Learner
    • Social Interaction and Dialogue
    • Problem-Based & Student Gen Learning
    • Multiple Viewpoints/Perspectives
    • Collab, Negotiation, & Reflection
  3. Click on the menu link “Task Examples,” and download/read “Final Project: Creativity Unit Final Creativity Unit–Elementary students.”
  4. On the same web page, go to “Option A: Curriculum Brainstorm EXAMPLE 4 Reflection and Personal Exploration Activity.

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As a reminder to the fact that we ourselves live simultaneous both as teachers and life-long students, creativity is all about being willing to take risks. Check out these resources that will “spice up” your daily lessons, and focus on student inquisitiveness, ingenuity, inventiveness, flexibility of thought, and inquiry-based learning! It is worth repeating here: Bloom’s Taxonomy and Depth of Knowledge charts place creating at the top level of higher-order thinking. In “Creativity on the Brink” (2013), Alane Starko connected creativity to deep understanding: “If we want students to master the content, they must do something with it beyond simple repetition. They must use it in meaningful ways and make it their own.” Go ahead and use the above online tools as aids to classroom discovery and self-learning, but strive to truly engage the students in the subject matter, make it fun and intriguing, and build student autonomy, motivation, teamwork, and “purposeful vision” for further study.

What are your thoughts?

PKF

© 2016 Paul K. Fox

Tips on Personal Branding

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Prospective Music Teachers: Why Personal Branding Might Help You Land a Job!

“A brand is anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much more—that separates one thing from another.”

– Neil Patel and Aaron Agius

optimism-1241418Quick – Who are you? Define yourself in three words!

This is one of the most common job interview questions. In my past blogs on the subject of getting a music teaching job (see https://paulkfoxusc.wordpress.com/category/marketing-professionalism/), we explored preparing for interviews, planning portfolios, developing stories/personal anecdotes of your strengths, defining criteria for the ideal music teacher candidate, and understanding the term “professionalism” as it applies to music education. Now to wrap-up your “marketing plan,” it is time to dive into “personal branding” as it is presented by quite a few experts in the field.

business-card-1238267What is Personal Branding? Google defines it as “essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization.”

Branding is critical to help you “stand above the rest,” showing you have what it takes and would be a major asset to a prospective employer, and marketing your own unique qualities that would make you “a good fit” for the specific job opening. But you don’t have to take my word on this… a quick search on the Internet yields numerous articles on branding and marketing yourself.

The question is no longer IF you have a personal brand, but whether you choose to guide and cultivate the brand or to let it be defined (or assumed) by others on your behalf.

According to Shama Hyder, bestselling author of The Zen of Social Media Marketing, “The term branding has long been relegated to companies, but today almost every individual has a personal brand. Not many of us have consciously cultivated these brands, but they exist nonetheless. A digital footprint in the sands of time and space crowd sourced by friends, colleagues, and bosses. According to an AVG study, 92 percent of children under the age of two already have a digital footprint.”

At http://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/, Hyder posted “7 Things You Can Do to Build an Awesome Personal Brand,” including the following outlined summary. (Take a look – you won’t be sorry!)
  1. A young caucasian woman outdoors in a meadow, working on her computerStart thinking of yourself as a brand
  2. Audit your online presence
  3. Secure a personal website
  4. Find ways to produce value
  5. Be purposeful in what you share
  6. Associate with other strong brands
  7. Reinvent

You can learn something about branding from an accountant. In “Five Tips on Branding Yourself” (by the American Institute of CPAs) at http://www.aicpa.org/InterestAreas/YoungCPANetwork/Resources/Career/Pages/FiveTipsToBrandingYourself.aspx, steps are offered to help build a positive image and promote your professionalism. Branding helps “to remain current in your field, opens doors for you, and creates a lasting impression…”

  1. Define your brand and become an expert.
  2. Establish a presence.
  3. Generate brand awareness through networking.
  4. Remember the 3 Cs of brandingclarity, consistency, constancy.
  5. Get feedback from those who know you best—at work, at home, anywhere.

marching-band-1440110-1For #1 above, hopefully you have already read my epistle (see https://paulkfoxusc.wordpress.com/2015/07/04/marketing-yourself-and-your-k-12-music-certification/) on not limiting your options or selling yourself short as a music specialist (e.g. band director or elementary vocal teacher). If you want a job with a Pennsylvania Music K-12 Instructional certificate or equivalent, you have to be “expert” on all types and grade levels of public school music.

The music curriculum leader/department chair/lead teacher involved in the employment screening will want to know your mastery of creating lessons in everything from the foundations of “steady beat” and “matching pitch” to developing advanced technique and musicianship in any/all instrumental and vocal ensembles, including jazz improvisation, a cappella singing, and string chamber music.

However, principals, HR staff, and other administrators will likely care more about your classroom management skills, ability to communicate and work with others, personal initiative and willingness to work after school and in the evenings, record of consistent attendance (low incidence of absenteeism or tardiness re: college classes and other work history), and other personality characteristics. Believe it or not, at more than one interview, I was asked, “Since you call yourself trained as a musician, are you temperamental?”

The single most comprehensive publication on branding (and it looks like it is provided as a free service!) is The Complete Guide to Building Your Personal Brand by Neil Patel and Aaron Agius” at https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand/.

According to them, the greatest rationale for building your personal brand is that it opens up more professional opportunities. “Creating a vision for your future and implementing that vision can lead to a better job…” You should take time to read the guide’s chapters in detail:
  • your-brand-new-website-1-1058679How to Create Your Personal Brand Vision
  • How to Define Your Target Audience
  • How to Build Up Your Online and Offline Assets
  • How to Build Your Brand Through Outreach
  • How to Get Free Press Coverage
  • How to Connect with Mentors
  • How to Monitor your Brand
  • Be Yourself Because Everyone Else Is Taken

After you peruse all of the above material on personal branding, here are my top ten “takeaways” specific to every budding music teacher.

  1. Your personal brand is everything about you – your values, attitudes, integrity, initiative, work ethic, skills, and personality traits.
  2. Remember, a career in public/private school education is based on very conservative values. Be cognizant of what you say, how you look and act, and the overall image you portray. “Everything you say and do (or have ever said or done) may be used against you…”
  3. In this profession, there’s no place for too much levity or a lack of respect for conformity, longstanding traditions, and the orthodox. At my first job interview, I carelessly made a crack about signing an outdated “loyalty” oath (“I promise I am not a communist and will not try to overthrow the government…”), the result of which the superintendent gave me a major tongue-lashing and a 20-minute lecture on patriotism (but, somehow I still got the job!).
  4. shame-1431469Clean up your social media sites (Facebook, etc.). A photo of you and your college buddies drinking “adult beverages” in bathing suits at a beach may be misinterpreted. Google your name to see what comes up. How would you define the content you see of yourself online?
  5. Create a personal website to warehouse the elements of your “professional brand,” including your philosophy of music education, mission, goals, and a digital resume of your education,  experience, and accomplishments. If your college/university does not set you up with a free online site, explore “doing-it-yourself” with WordPress, Wix, or Weebly.com.
  6. The only social medium I can recommend without reservation is LinkedIn. Create and optimize your professional identity on LinkedIn, everything from getting an excellent photo of yourself to providing copious samples of your references, writing, hands-on teaching experiences, etc.
  7. If you have personal essays on your educational philosophy and vision, share your priorities as they relate to music curriculum, lesson targets, concert programming, assertive discipline, collaborative projects, and professional development, and always be ready for the most commonly asked interview questions (beat them to the punch by posting in writing your thoughts): Why is music essential to a child’s education? Why did you choose to become a music educator? Who had the greatest influence on you and why? What are your greatest strengths and weaknesses in this field?
  8. PaulFox_LogoIf you have time, design a personal logo, a symbol of you wherever you go on websites, e-mail footer, digital and printed portfolios, business cards, etc. Although I retired in 2013, I created the illustration at the above right. It implies that I am “a happy fox” (my last name), involved in music, and especially love a certain Beethoven symphony, reinforcing that I am an orchestral musician.
  9. Better than providing quick one or two-sentence answers to the interviewers’ questions, try to assemble a collection of personal anecdotes that dramatically illustrate your musical and teaching skills, critical thinking and problem solving, personality traits like patience, compassion, self-control, and thoughtfulness, and past successes. (For more information on developing story-telling skills, go to https://paulkfoxusc.wordpress.com/2015/08/02/when-it-comes-to-getting-a-job-s-is-for-successful-storytelling/).
  10. Whenever possible, archive your student teaching and other field experiences. “A picture says a thousands words!” Post short online video, audio, and photo examples of your positive interactions in music and with students in all kinds of settings.

One final thought. The best advice I have learned about branding is that it is all about “work in progress.” According to Adii Pienaar in “How to Build Your Personal Brand: The Next Step to Anything” (http://thenextweb.com/entrepreneur/2013/08/18/your-personal-brand-the-next-step-to-anything/), “Your brand is a living organism just like you are as a human and it needs to mirror the same kind of progression, evolution and maturation that you experience in your own mac-stuff-4-1500018life. Whilst legacy is important (as it gives context to your brand), continuous improvement and change should be part of how you shape your brand over time.”

He adds, “Your brand should make mistakes and you should have the opportunity to learn from them.” Just like a model college-entrance essay relating how you have persevered and adapted to life’s challenges and solved problems, your online presence should reveal your dedication to and steps towards self-improvement.

Finally, I echo Pienaar’s conclusion that there is no time like the present to get to work on personal branding: “Start today and brand shamelessly.”

 

PKF

© 2015 Paul K. Fox