Unleashing Your Sound: A Musician’s Guide to Making Waves and Gaining Fans

Guest Blog-Post by Ed Carter

Editor’s Note: I am taking several weeks off (a retiree’s summer vacation?) from writing articles and creating new material or proposals for workshop presentations on “the life cycle of a music educator – from preservice training to retirement.” Frequent guest contributor Ed Carter (see his past blogs here, here, and here) has graciously offered the piece below on advice for musicians to promote/market their music. Thanks for your insight, Ed!

In today’s digital age, getting your music discovered isn’t just about creating great art; it’s about strategic visibility and connection. For musicians, the realm of possibilities is expansive, yet selecting the right path can significantly influence your success. This article shared courtesy of Paul K. Fox delves into practical strategies to amplify your presence, engage with your audience, and carve a distinctive niche in the bustling world of music.

Dive into the Heart of Your Community

Embracing local music festivals and events can be a game-changer for your music career. These gatherings are not just events but a vibrant ecosystem of music lovers eager to explore new sounds. By participating, you’re not merely performing; you’re immersing yourself in a community that thrives on discovery. The connections made here, both with fans and other artists, can lead to collaborations and opportunities that extend far beyond the festival grounds.

Creating a Website

In the era of streaming, the significance of owning your distribution channel cannot be overstated. Setting up your own website brings your music directly to fans without intermediaries. This approach not only boosts your earnings but also strengthens your relationship with your audience. Offering exclusive content or merchandise can further personalize the experience, making your listeners feel like part of a special circle.

Crafting the Perfect Pitch

Waiting for discovery is a path of uncertainty. Seize the initiative by reaching out to publishing and media outlets with your music. Crafting a compelling pitch requires understanding what makes your music unique and conveying it in a way that resonates with journalists and bloggers. This proactive approach can lead to coverage that boosts your visibility exponentially, attracting new listeners and opening doors to new opportunities.

Mastering the Business of Music

Consider bridging the gap between music and marketing by going back to school for a business degree to sharpen your business acumen, essential for marketing and selling your art. A business degree equips you with vital skills in marketing strategies and financial management, crucial for a sustainable career in the arts. The convenience of online degree programs allows you to pursue education while continuing to create. Indeed, this could be the ticket to not just creating art but making a living from it.

Develop a Press Kit

A well-crafted press kit can be your passport to gaining attention in the music industry. This toolkit should encapsulate your music, personality, and achievements, providing a comprehensive snapshot to journalists and industry insiders. High-quality photos, a compelling bio, and standout music samples can make your press kit an irresistible introduction to your sounds.

Hosting Your Own Event

Why wait for an invitation when you can create your own event? Hosting your own event or showcase puts you in the driver’s seat, allowing you to present your music exactly as you envision it. This initiative not only demonstrates your entrepreneurial spirit but also creates a buzz around your work, attracting both fans and industry professionals to see what you’re all about.

Harmony and Philanthropy

Aligning your music with charitable causes is a powerful way to expand your reach while contributing to the greater good. Offering your talents for charity events or auctions showcases your commitment to social causes and can endear you to a broader audience. This approach not only elevates your profile but also enriches your musical journey with meaningful connections and experiences.

The journey to getting your music discovered is multifaceted, requiring creativity not just in your art but in your approach to marketing and community engagement. By exploring local music festivals, leveraging your online presence, and engaging directly with the media, you’re building a foundation for success. Supplementing your artistic talents with business skills and giving back to the community add depth to your career, making your music resonate on a deeper level. With dedication and strategic effort, your sound can rise above the noise, connecting with fans and opening doors to new opportunities.

© 2024 Paul K. Fox

Auditions, Adjudications, & Screenings

The Tools of Music Selection and Evaluation – An Insider’s Look at Student Placement

foxsfiresides

Do you know the differences among the terms screening, audition and adjudication?

Listed in order of low to high feedback, these evaluation tools furnish staff, students and parents methods for identifying the talent, level of achievement, preparation and potential success for participation in future music and drama productions, festivals or special ensembles, or for rewarding solo parts, seating placement, musical leads, and other student leadership positions.

A screening (sometimes called a pre-audition) is the simplest form of selecting students on a quick “pass” or “fail” basis. One or more judges usually listen for one or two characteristics such as overall preparation or a prerequisite proficiency to determine “thumbs up” or “thumbs down.” In many cases, participants who earn a “passing mark” go on to a more detailed audition to determine ranking for a particular ensemble or part.

pmeaExample of a screening: Pennsylvania Music Educators Association (PMEA) District One regularly sponsors a pre-audition for sopranos and altos auditioning for District SHS Chorus, as well as flute, clarinet and trumpet players for seating in Honors Band and other instrumental festivals.

In some cases, the application form itself is the initial “screening” for a particular event. For example, to participate in a music education association (MEA) like PMEA Junior High Chorus, you must be a 7th through 9th grade student, member in good standing of your school’s choral ensemble, and sponsored by the school music director who is a current MEA member and attending the try-outs. If an applicant does not meet these simple qualifications, then he/she is automatically eliminated from the selection process.

An audition (sometimes called try-out) is the process by which a panel of three or more judges rate a candidate based on a series of specific characteristics or “audition criteria” using a numerical score (usually 1 to 10 or 1 to 5). The sum of these scores from all of the judges reflects an overall ranking, often listed by voice type or instrumental section.

Here are a few local examples of audition criteria:

MEA Ensemble Placement Try-outs: Tone, Rhythm, Intonation, Technique, Musicality and Preparedness

Spring Musical Cast Auditions: Voice (intonation, expression, technique, range), Projection (tone quality, dynamics, overall loudness), Clarity (diction, rhythm, timing, dialect), Movement (blocking, flexibility, grace, coordination), Expression (animation, emotion, presence, characterization), Attitude (stability, reliability, desire, takes direction?)

Frequently very competitive, membership in a particular organization or the assignment of solo parts or leadership positions is usually very limited. Auditions are used to select the “very best” from the pool of contestants—a well-defined “cut-off” is made to fulfill the size of the ensemble/group or availability of solo/lead openings. Every year in most schools, hundreds of students audition for competitive festivals, drama/musical leads, scholarships, or leadership positions—less than 5% earn recognition or “win” a position at the conclusion of these auditions.

hi-res logo 2018

While auditions may select or “deselect” students for an event, they cannot be used as instruments of individual evaluation or “grading.” Judges are not expected to write comments or make “value judgments” about the overall achievement, improvement, strengths or weaknesses of each candidate. There simply is not enough time to provide detailed individual feedback from an audition process or to issue a performance rating (such as “superior,” “excellent” or “good”). Therefore, since an audition is only a “snapshot” ranking of people at a specific moment in time and for a specific goal, no references should be made about an individual’s aptitude for success.

This is where the adjudication comes in. The most costly and time-consuming process of the three evaluations, adjudication provides specific comments, ratings and (in some) rankings for determining the strengths and weaknesses of an individual or ensemble. Judges in an adjudication (called adjudicators) are charged with evaluating each candidate or group with a “page” of musical criteria (not just a row or line of scores), defining the assets and needs of the performer(s) and making specific comments about focus areas and methods for improvement.

The best example of group adjudication is the international music festival enrolled by school performing arts groups during their spring music trips. The bands, choruses, jazz ensembles, and orchestras typically perform in front of three adjudicators who each record personal observations on a digital recorder during the music, write a one-page (or more) report on the positive and negative aspects of the group’s level of achievement (accuracy and mastery of technique, tone—blend and balance, ensemble-playing skills, appropriateness of musical selection and stylistic interpretation, poise, overall appearance, preparation, etc.), score the presentation (usually up to 100 points), and grade each group with “superior” or “excellent” ratings in comparison wusctaglineith all groups at all adjudications. When I was teaching at the Upper St. Clair High School, this adjudication process took more than a day for all of our ensembles to participate—thirty minutes per performance, costing as much as $50/student, and involving more than ten professional adjudicators and fifteen festival staff members for a multitude of adjudication sites.

For detailed individual appraisals, your MEA may offer noncompetitive Solo or Small/Large Group Adjudication Festivals (see your school music teacher for details). In addition, the hiring of a qualified private music instructor to evaluate your son’s or daughter’s abilities is an excellent idea. Pay for a month’s worth of music lessons (for theater students: drama and dance lessons, too.) and ask for an analysis of his/her strengths and weaknesses. A list of several local private voice or instrumental teachers may be available from your school music director.

Selection Tool Grid

In order to build self-motivation, creativity, leadership, self-confidence, teamwork and self-discipline, and to achieve greater skills in problem solving, personal goal setting and stress/time management, music teachers frequently encourage their students to participate in extra-curricular activities. As a further enrichment to the educational program, many musicians, actors, and dancers enroll in screenings, auditions and/or adjudications. However, the competitors in these activities need to develop (and update) realistic self-appraisals and understand the major differences of each evaluative tool. Most of all, we must all learn how to “lose gracefully” and not allow the diminishing of our self-esteem when positive results and recognition are not immediately forthcoming.

Another point: We cannot all be number one! For example, a musical production “team” needs multi-talented members from all skills and ability levels. Some performers need to be in the chorus, others in the dance ensemble for the production numbers, while still  others are suited for solos depending on the roles in the play. We need technical and stage operators (otherwise the curtain will not be raised, and backdrops and props will not appear!) After all, a football team would look silly at a game with only quarterbacks. Experts say explore your hidden talents, don’t be afraid to try new things, set “reasonably attainable goals,” prepare hard and long, and, most of all, persevere!

Parents: Does all of this make it a little easier to understand? When your child tells you he/she is planning to participate in the school play, or sign-up for drum major, captain, section leader, or other leadership position in marching band, please review the selection procedures carefully and these three definitions of student placement tools: screening, audition, and adjudication. Make sure both of you are aware of the audition criteria, what is expected, music or conducting assignments, and to allow for ample time for preparation and practice. I recommend to my students to video-record “mock tryouts” and playback and self-assess their progress. Listen to professional recordings of the selections. When appropriate, memorize your lines/music. Add expressive elements to your performance, such as an extended range of emotion,  phrasing, and dynamics. Repetition counts! Remember: practice does not necessarily make perfect… repeated “perfect practice” makes perfect.

seriestoshare-logo-01

The mission of South Hills Junior Orchestra, which rehearses and performs at the Upper St. Clair High School in Pittsburgh, PA, is to support and nurture local school band and orchestra programs, to develop knowledge, understanding, performance skills, and an appreciation of music, to increase an individual member’s self-esteem and self-motivation, and to continue to advance a life-long study of music. Members of the Orchestra learn, grow, and achieve positions of leadership to serve their fellow members. (For more information about SHJO, please visit www.shjo.org.) This blog-post is free and available to share with other music students, parents, and directors.

Click here for a printable copy.

Other “Fox Firesides” are available at https://paulkfoxusc.wordpress.com/foxs-firesides/.

SHJO recruit

© 2018 Paul K. Fox

Photo credit from Pixabay.com: “Amber” by Pexels