Auditions, Adjudications, & Screenings

The Tools of Music Selection and Evaluation – An Insider’s Look at Student Placement

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Do you know the differences among the terms screening, audition and adjudication?

Listed in order of low to high feedback, these evaluation tools furnish staff, students and parents methods for identifying the talent, level of achievement, preparation and potential success for participation in future music and drama productions, festivals or special ensembles, or for rewarding solo parts, seating placement, musical leads, and other student leadership positions.

A screening (sometimes called a pre-audition) is the simplest form of selecting students on a quick “pass” or “fail” basis. One or more judges usually listen for one or two characteristics such as overall preparation or a prerequisite proficiency to determine “thumbs up” or “thumbs down.” In many cases, participants who earn a “passing mark” go on to a more detailed audition to determine ranking for a particular ensemble or part.

pmeaExample of a screening: Pennsylvania Music Educators Association (PMEA) District One regularly sponsors a pre-audition for sopranos and altos auditioning for District SHS Chorus, as well as flute, clarinet and trumpet players for seating in Honors Band and other instrumental festivals.

In some cases, the application form itself is the initial “screening” for a particular event. For example, to participate in a music education association (MEA) like PMEA Junior High Chorus, you must be a 7th through 9th grade student, member in good standing of your school’s choral ensemble, and sponsored by the school music director who is a current MEA member and attending the try-outs. If an applicant does not meet these simple qualifications, then he/she is automatically eliminated from the selection process.

An audition (sometimes called try-out) is the process by which a panel of three or more judges rate a candidate based on a series of specific characteristics or “audition criteria” using a numerical score (usually 1 to 10 or 1 to 5). The sum of these scores from all of the judges reflects an overall ranking, often listed by voice type or instrumental section.

Here are a few local examples of audition criteria:

MEA Ensemble Placement Try-outs: Tone, Rhythm, Intonation, Technique, Musicality and Preparedness

Spring Musical Cast Auditions: Voice (intonation, expression, technique, range), Projection (tone quality, dynamics, overall loudness), Clarity (diction, rhythm, timing, dialect), Movement (blocking, flexibility, grace, coordination), Expression (animation, emotion, presence, characterization), Attitude (stability, reliability, desire, takes direction?)

Frequently very competitive, membership in a particular organization or the assignment of solo parts or leadership positions is usually very limited. Auditions are used to select the “very best” from the pool of contestants—a well-defined “cut-off” is made to fulfill the size of the ensemble/group or availability of solo/lead openings. Every year in most schools, hundreds of students audition for competitive festivals, drama/musical leads, scholarships, or leadership positions—less than 5% earn recognition or “win” a position at the conclusion of these auditions.

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While auditions may select or “deselect” students for an event, they cannot be used as instruments of individual evaluation or “grading.” Judges are not expected to write comments or make “value judgments” about the overall achievement, improvement, strengths or weaknesses of each candidate. There simply is not enough time to provide detailed individual feedback from an audition process or to issue a performance rating (such as “superior,” “excellent” or “good”). Therefore, since an audition is only a “snapshot” ranking of people at a specific moment in time and for a specific goal, no references should be made about an individual’s aptitude for success.

This is where the adjudication comes in. The most costly and time-consuming process of the three evaluations, adjudication provides specific comments, ratings and (in some) rankings for determining the strengths and weaknesses of an individual or ensemble. Judges in an adjudication (called adjudicators) are charged with evaluating each candidate or group with a “page” of musical criteria (not just a row or line of scores), defining the assets and needs of the performer(s) and making specific comments about focus areas and methods for improvement.

The best example of group adjudication is the international music festival enrolled by school performing arts groups during their spring music trips. The bands, choruses, jazz ensembles, and orchestras typically perform in front of three adjudicators who each record personal observations on a digital recorder during the music, write a one-page (or more) report on the positive and negative aspects of the group’s level of achievement (accuracy and mastery of technique, tone—blend and balance, ensemble-playing skills, appropriateness of musical selection and stylistic interpretation, poise, overall appearance, preparation, etc.), score the presentation (usually up to 100 points), and grade each group with “superior” or “excellent” ratings in comparison wusctaglineith all groups at all adjudications. When I was teaching at the Upper St. Clair High School, this adjudication process took more than a day for all of our ensembles to participate—thirty minutes per performance, costing as much as $50/student, and involving more than ten professional adjudicators and fifteen festival staff members for a multitude of adjudication sites.

For detailed individual appraisals, your MEA may offer noncompetitive Solo or Small/Large Group Adjudication Festivals (see your school music teacher for details). In addition, the hiring of a qualified private music instructor to evaluate your son’s or daughter’s abilities is an excellent idea. Pay for a month’s worth of music lessons (for theater students: drama and dance lessons, too.) and ask for an analysis of his/her strengths and weaknesses. A list of several local private voice or instrumental teachers may be available from your school music director.

Selection Tool Grid

In order to build self-motivation, creativity, leadership, self-confidence, teamwork and self-discipline, and to achieve greater skills in problem solving, personal goal setting and stress/time management, music teachers frequently encourage their students to participate in extra-curricular activities. As a further enrichment to the educational program, many musicians, actors, and dancers enroll in screenings, auditions and/or adjudications. However, the competitors in these activities need to develop (and update) realistic self-appraisals and understand the major differences of each evaluative tool. Most of all, we must all learn how to “lose gracefully” and not allow the diminishing of our self-esteem when positive results and recognition are not immediately forthcoming.

Another point: We cannot all be number one! For example, a musical production “team” needs multi-talented members from all skills and ability levels. Some performers need to be in the chorus, others in the dance ensemble for the production numbers, while still  others are suited for solos depending on the roles in the play. We need technical and stage operators (otherwise the curtain will not be raised, and backdrops and props will not appear!) After all, a football team would look silly at a game with only quarterbacks. Experts say explore your hidden talents, don’t be afraid to try new things, set “reasonably attainable goals,” prepare hard and long, and, most of all, persevere!

Parents: Does all of this make it a little easier to understand? When your child tells you he/she is planning to participate in the school play, or sign-up for drum major, captain, section leader, or other leadership position in marching band, please review the selection procedures carefully and these three definitions of student placement tools: screening, audition, and adjudication. Make sure both of you are aware of the audition criteria, what is expected, music or conducting assignments, and to allow for ample time for preparation and practice. I recommend to my students to video-record “mock tryouts” and playback and self-assess their progress. Listen to professional recordings of the selections. When appropriate, memorize your lines/music. Add expressive elements to your performance, such as an extended range of emotion,  phrasing, and dynamics. Repetition counts! Remember: practice does not necessarily make perfect… repeated “perfect practice” makes perfect.

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The mission of South Hills Junior Orchestra, which rehearses and performs at the Upper St. Clair High School in Pittsburgh, PA, is to support and nurture local school band and orchestra programs, to develop knowledge, understanding, performance skills, and an appreciation of music, to increase an individual member’s self-esteem and self-motivation, and to continue to advance a life-long study of music. Members of the Orchestra learn, grow, and achieve positions of leadership to serve their fellow members. (For more information about SHJO, please visit www.shjo.org.) This blog-post is free and available to share with other music students, parents, and directors.

Click here for a printable copy.

Other “Fox Firesides” are available at https://paulkfoxusc.wordpress.com/foxs-firesides/.

SHJO recruit

© 2018 Paul K. Fox

Photo credit from Pixabay.com: “Amber” by Pexels

Goals for the Musical Road to Success

Photo credit: FreeImages.com, photographer Matt Hains

Making mature and meaningful decisions to plan personal practice

As the school concert season draws to a close and summer is almost upon us, now is the perfect time to reflect on a little musical goal-setting, complete a personal inventory and needs assessment (in what areas do I need help?), foxsfiresidesprioritize what’s the most important, and define several new “practice plans.”

Do you recall a cartoon with Lucy van Pelt bossing Charlie Brown around and handing him his own very long list of New Year’s resolutions? Except for your parents and the music teachers who know YOU, it isn’t usually effective for someone else to pick your goals. (Of course, if you don’t listen to the suggestions from your music directors and private teachers, there’s a good chance you will never improve!) Sitting around doing nothing, accepting things as they are now, and randomly floating from one task to another accidentally “making music” without foresight or planning are not likely to work. Inattention and osmosis are slow ways to achieve anything in life. Obviously, you must be motivated, ambitious, focused, and committed to “whatever it takes” on the pathways towards self-improvement and musical mastery!

According to “goals experts” (such as the One Minute Manager book by Kenneth Blanchard and the Utah State University recommendations below), to create meaningful personal goals, they should:

  • Be written down (Take the time and post them in your room!);
  • Be specific (Keep it focused, simple, and to the point!);
  • Be concrete (Exactly what/how do you need to do?);
  • Be measurable (How do you know when you’ve succeeded?);
  • Be viewed and reviewed often (Look at them daily/weekly/monthly, and every time you practice!);
  • Be shared (Show them to your music teacher and/or parents/spouse!);
  • Be flexible and change as needed (Modify and adjust – set new goals!);
  • Have a time frame (When will these have to be completed?).

ALL students, parents, and teachers – CLICK ON THIS LINK! Download, print, and read Getting What You Want – How to Make Goals: https://www.usu.edu/asc/assistance/pdf/goal_setting.pdf

seriestoshare-logo-01Your practice should have well-defined goals. What do you want to learn as a musician? Are there particular pieces of music, styles, or technical skills you would like to be able to play? Knowing what you want to accomplish will help you decide what work is needed and assist defining specific learning targets. If you have a private teacher, he/she will automatically prescribe objectives for you, based on your present strengths and weaknesses. But if you desire to join the local youth symphony, participate in a music festival, play in a pit orchestra, perform solos or chamber music, become a conductor, help coach your peers, or want to improve a specific technical skill or general musicianship, make sure your teachers know it! They may be able to share warm-ups, strategies, or practice materials that will help you improve and expand your knowledge, technique, expressiveness, sight-reading and ear training.

Here are some goal-related questions to ask yourself (consider several of these):

  1. Have you signed up for the local band or string camp?
  2. Have you made arrangements to take a few lessons on your instrument or even on piano or music theory over the summer?
  3. What was the last method book you used? Did you finish it? How many pieces can you memorize from it?
  4. When was the last time you performed a solo or two and recorded yourself? Wouldn’t it be fun to video yourself playing a mini-recital and sending the DVD to your grandmother or grandfather?
  5. One of the greatest challenges in performance is sight reading. Can you pull-out a random piece of music (even something written for a different instrument) and play it straight through without stopping?
  6. Pick your greatest weakness or problem on the instrument. What needs your attention? New keys, rhythms, articulations?
  7. Ask your teacher what would be an appropriate exercise book. Can you define several new challenging goals in playing scales, arpeggios, other warm-ups, or études specifically geared for your instrument?
  8. For Western Pennsylvania residents, did you know the South Hills Junior Orchestra is always open to new instrumentalists? SHJO begins its Saturday practices a week after Labor Day (USCHS Band Room 10:30 a.m. to 12:30 p.m.). Everyone is welcome to play in 2-4 free-trial practices!

Take a trip to the South Hills Junior Orchestra website. Under “Resources,” check out the three sets of free “Series to Share…” additional “Fox’s Fireside” issues by Paul K. Fox, and “Music Enrichment Workshop” presentations by Donna Stark Fox.

PKF

© 2017 Paul K. Fox

This “Series to Share” is brought to you by… the Founding Directors of the South Hills Junior Orchestra (SHJO), “A Community Orchestra for All Ages” based in Western Pennsylvania. Feel free to download a printable copy and distribute to music students, parents, teachers, and fellow amateur musicians.

SHJO rehearses most Saturdays in the band room of the Upper St. Clair High School, 1825 McLaughlin Run Road, Pittsburgh, PA 15241. New members are always welcome! For more information, please go to www.shjo.org.

inteREVIEWING the situation… and jobs

Senior Music Education Majors’ Employment Prep

Did you miss your state MEA conference?

Three of the most important recommendations for PCMEA members and other new or prospective music teachers wanting to develop a “personal brand” and presence on the job market are:

  1. Being an active member of your national (NAfME), state (PMEA), and local (college chapter) professional music teacher associations,
  2. Attending every possible music education meeting, workshop and conference, and
  3. Reading everything you can get your hands on from the first two resources above, modeling well-practiced habits of professionalism and networking skills, and getting yourself focused, organized, and prepared for the upcoming interviews.

That’s how you will get land your first employment as a full-time music educator.

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If you live or go to school in PA, you should have attended the PMEA Spring Conference in Erie, PA last week. Just to “rub it in” a little, here are a few of the excellent sessions you missed that were especially geared for collegiate pre-service music teachers:

  • Getting the Most Out of Your Student Teaching Experience
  • Cracking the Graduate School Code: When, Where, Why, How, & How Much
  • Starting with the End in Mind – or – You’ve Got 4 Years, Use Them Wisely
  • Music Education & Gaming: Interdisciplinary Connections for the Classroom
  • Ready for Hire! Interview Strategies to Land a Job
  • Planning Strategies to Develop a Responsive Teaching Mindset

More importantly, if you are in your 4th year and were a no-show to your state conference this year, you missed out the chance to do a little networking, to “put your ear to the ground” listening for market trends and possible position openings for next year. You could have rubbed elbows at a bar (drinking a diet coke) or clinic or concert with a music supervisor, department chair, administrator, or high school band/choir director who knows who is taking a sabbatical or retiring from his/her school upon completion of the current semester.

Successful professionals stay up-to-date with their journals

PMEA NewsAs a “professional,” you have an open, inquisitive mind, constantly strive for self-improvement, continuing education, and retooling, embrace change and better ways of doing something, and “practice” your craft. This means you read your educational publications from cover to cover. For example, these were a few of the tips in a recent PMEA News article, “I’ve Got an Interview, Now What?” shared by Dr. Kathleen Melago, PCMEA State Advisor and Associate Professor of Music Education at Slippery Rock University, and Doug Bolasky, retired band and orchestra teacher and former Department Chair of the Southern Lehigh School District:

  1. “The interview process at each school district is likely as unique as the district itself, and while there is no foolproof way to know in advance what questions will be asked of you, it helps to give some thought to what questions may come your way.”
  2. “It’s easy to tell someone what you would like to do; more valuable to the interviewers is what you DID do. Be ready to cite instances from your student teaching and even field experiences.”
  3. “Think about items you could place into your portfolio that would help you answer the questions. For example, if you are answering a question about an idea you implemented that was creative, consider including an artifact in your portfolio that provides credibility to your answer. Avoid simply passing around your portfolio during the interview. Instead, use it as a visual aid…”
  4. “Enlist the aid of a friend and use a webcam to record yourself answering the questions as in a mock interview. Look for distracting mannerisms like playing with your hair, saying ‘um’ or ‘like,’ and so forth.

Are you ready? Assess yourself! Then, DO YOUR HOMEWORK NOW!

For those who are nearing completion of their coursework for a teaching certificate, the season of professional school interviews is coming… At this point, you should be familiar with assessment rubrics and other evaluative tools used in education. Right NOW how well do you stack up in prepping for employment screenings? Complete this checklist as honestly as possible. I am citing and “reviewing” past articles I have written at this blog-site… a perfect opportunity for you to “fill in the missing gaps” and get started on this process of finding the perfect job!

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  1. [   ] I am familiar with numerous criteria for assessing teacher candidates (for what the employment screening committee may be looking), including specific instructional, professional, and personal skills, experiences, behaviors, or ”core teaching standards” of “Unsatisfactory,” “Satisfactory,” “Good,” or “Superior.” I know the Charlotte Danielson Framework (one evaluative model for professional development used by the PA Dept. of Education – (https://www.danielsongroup.org/) or sample school district assessment forms. DO YOUR HOMEWORK NOW: https://paulkfoxusc.wordpress.com/2015/08/09/criteria-for-selection-of-the-ideal-teacher-candidate/ and https://paulkfoxusc.wordpress.com/2015/09/01/a-blueprint-for-success-preparing-for-the-job-interview/.
  2. [   ] I have developed a comprehensive unified philosophy of music education that spotlights my abilities from the perspective of a generalist not a specialist. I can model competency and experience in general music, piano playing, vocal and instrumental (band, strings, and guitar) music, Classical, jazz, pop, and folk music styles, improvisation, composition and music theory, and technology teaching grades Pre-K to 12. DO YOUR HOMEWORK NOW: https://paulkfoxusc.wordpress.com/2015/07/04/marketing-yourself-and-your-k-12-music-certification/.
  3. [   ] I am comfortable with today’s jargon, current trends, and key “buzz words” in general education. This includes everything from “The Common Core” to “The Four C’s” of 21st Century learning, and all of those constantly changing acronyms like HOTS, DOK, RTI, and UBD. These terms may come up at interviews, so I have at least a precursory understanding about them, and if I am “stumped” with a particular question, I will admit needing clarification (and I will look it up when I get home). DO YOUR HOMEWORK NOW: https://paulkfoxusc.wordpress.com/2015/07/18/the-alphabet-soup-of-educational-acronyms/.
  4. [   ] I am becoming a proficient storyteller and have prepared a set of personal anecdotes to potential questions that may be asked at the interviews. I have practiced responding with specific examples of my past experience and accomplishments, not just “telling” my strengths but allowing the listener(s) to make his/her(their) own deductions about me from my stories. DO YOUR HOMEWORK NOW: https://paulkfoxusc.wordpress.com/2015/08/02/when-it-comes-to-getting-a-job-s-is-for-successful-storytelling/.
  5. [   ] I have practiced taking “mock interviews” in front of my peers and recorded myself for self-assessment of my ability to answer employment screening questions. DO YOUR HOMEWORK NOW: https://paulkfoxusc.wordpress.com/2015/10/11/the-dos-and-donts-of-interviewing/, https://paulkfoxusc.wordpress.com/2016/02/27/interview-questions-revisited/, https://paulkfoxusc.wordpress.com/2016/06/04/those-tricky-interview-questions/, and https://paulkfoxusc.wordpress.com/2017/01/27/body-language-interviewing-for-a-job/.
  6. I understand the concepts of…
  7. I have a high-quality…

What was YOUR score… out of 11?

Get to work… so you can get work!

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PKF

Photo credits: FreeImages.com, photographers hvaldez1 (studying for a test), Tory Byrne (quiz), and Svilen Milev (hire).

© 2017 Paul K. Fox

Tips on Personal Branding

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Prospective Music Teachers: Why Personal Branding Might Help You Land a Job!

“A brand is anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much more—that separates one thing from another.”

– Neil Patel and Aaron Agius

optimism-1241418Quick – Who are you? Define yourself in three words!

This is one of the most common job interview questions. In my past blogs on the subject of getting a music teaching job (see https://paulkfoxusc.wordpress.com/category/marketing-professionalism/), we explored preparing for interviews, planning portfolios, developing stories/personal anecdotes of your strengths, defining criteria for the ideal music teacher candidate, and understanding the term “professionalism” as it applies to music education. Now to wrap-up your “marketing plan,” it is time to dive into “personal branding” as it is presented by quite a few experts in the field.

business-card-1238267What is Personal Branding? Google defines it as “essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization.”

Branding is critical to help you “stand above the rest,” showing you have what it takes and would be a major asset to a prospective employer, and marketing your own unique qualities that would make you “a good fit” for the specific job opening. But you don’t have to take my word on this… a quick search on the Internet yields numerous articles on branding and marketing yourself.

The question is no longer IF you have a personal brand, but whether you choose to guide and cultivate the brand or to let it be defined (or assumed) by others on your behalf.

According to Shama Hyder, bestselling author of The Zen of Social Media Marketing, “The term branding has long been relegated to companies, but today almost every individual has a personal brand. Not many of us have consciously cultivated these brands, but they exist nonetheless. A digital footprint in the sands of time and space crowd sourced by friends, colleagues, and bosses. According to an AVG study, 92 percent of children under the age of two already have a digital footprint.”

At http://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/, Hyder posted “7 Things You Can Do to Build an Awesome Personal Brand,” including the following outlined summary. (Take a look – you won’t be sorry!)
  1. A young caucasian woman outdoors in a meadow, working on her computerStart thinking of yourself as a brand
  2. Audit your online presence
  3. Secure a personal website
  4. Find ways to produce value
  5. Be purposeful in what you share
  6. Associate with other strong brands
  7. Reinvent

You can learn something about branding from an accountant. In “Five Tips on Branding Yourself” (by the American Institute of CPAs) at http://www.aicpa.org/InterestAreas/YoungCPANetwork/Resources/Career/Pages/FiveTipsToBrandingYourself.aspx, steps are offered to help build a positive image and promote your professionalism. Branding helps “to remain current in your field, opens doors for you, and creates a lasting impression…”

  1. Define your brand and become an expert.
  2. Establish a presence.
  3. Generate brand awareness through networking.
  4. Remember the 3 Cs of brandingclarity, consistency, constancy.
  5. Get feedback from those who know you best—at work, at home, anywhere.

marching-band-1440110-1For #1 above, hopefully you have already read my epistle (see https://paulkfoxusc.wordpress.com/2015/07/04/marketing-yourself-and-your-k-12-music-certification/) on not limiting your options or selling yourself short as a music specialist (e.g. band director or elementary vocal teacher). If you want a job with a Pennsylvania Music K-12 Instructional certificate or equivalent, you have to be “expert” on all types and grade levels of public school music.

The music curriculum leader/department chair/lead teacher involved in the employment screening will want to know your mastery of creating lessons in everything from the foundations of “steady beat” and “matching pitch” to developing advanced technique and musicianship in any/all instrumental and vocal ensembles, including jazz improvisation, a cappella singing, and string chamber music.

However, principals, HR staff, and other administrators will likely care more about your classroom management skills, ability to communicate and work with others, personal initiative and willingness to work after school and in the evenings, record of consistent attendance (low incidence of absenteeism or tardiness re: college classes and other work history), and other personality characteristics. Believe it or not, at more than one interview, I was asked, “Since you call yourself trained as a musician, are you temperamental?”

The single most comprehensive publication on branding (and it looks like it is provided as a free service!) is The Complete Guide to Building Your Personal Brand by Neil Patel and Aaron Agius” at https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand/.

According to them, the greatest rationale for building your personal brand is that it opens up more professional opportunities. “Creating a vision for your future and implementing that vision can lead to a better job…” You should take time to read the guide’s chapters in detail:
  • your-brand-new-website-1-1058679How to Create Your Personal Brand Vision
  • How to Define Your Target Audience
  • How to Build Up Your Online and Offline Assets
  • How to Build Your Brand Through Outreach
  • How to Get Free Press Coverage
  • How to Connect with Mentors
  • How to Monitor your Brand
  • Be Yourself Because Everyone Else Is Taken

After you peruse all of the above material on personal branding, here are my top ten “takeaways” specific to every budding music teacher.

  1. Your personal brand is everything about you – your values, attitudes, integrity, initiative, work ethic, skills, and personality traits.
  2. Remember, a career in public/private school education is based on very conservative values. Be cognizant of what you say, how you look and act, and the overall image you portray. “Everything you say and do (or have ever said or done) may be used against you…”
  3. In this profession, there’s no place for too much levity or a lack of respect for conformity, longstanding traditions, and the orthodox. At my first job interview, I carelessly made a crack about signing an outdated “loyalty” oath (“I promise I am not a communist and will not try to overthrow the government…”), the result of which the superintendent gave me a major tongue-lashing and a 20-minute lecture on patriotism (but, somehow I still got the job!).
  4. shame-1431469Clean up your social media sites (Facebook, etc.). A photo of you and your college buddies drinking “adult beverages” in bathing suits at a beach may be misinterpreted. Google your name to see what comes up. How would you define the content you see of yourself online?
  5. Create a personal website to warehouse the elements of your “professional brand,” including your philosophy of music education, mission, goals, and a digital resume of your education,  experience, and accomplishments. If your college/university does not set you up with a free online site, explore “doing-it-yourself” with WordPress, Wix, or Weebly.com.
  6. The only social medium I can recommend without reservation is LinkedIn. Create and optimize your professional identity on LinkedIn, everything from getting an excellent photo of yourself to providing copious samples of your references, writing, hands-on teaching experiences, etc.
  7. If you have personal essays on your educational philosophy and vision, share your priorities as they relate to music curriculum, lesson targets, concert programming, assertive discipline, collaborative projects, and professional development, and always be ready for the most commonly asked interview questions (beat them to the punch by posting in writing your thoughts): Why is music essential to a child’s education? Why did you choose to become a music educator? Who had the greatest influence on you and why? What are your greatest strengths and weaknesses in this field?
  8. PaulFox_LogoIf you have time, design a personal logo, a symbol of you wherever you go on websites, e-mail footer, digital and printed portfolios, business cards, etc. Although I retired in 2013, I created the illustration at the above right. It implies that I am “a happy fox” (my last name), involved in music, and especially love a certain Beethoven symphony, reinforcing that I am an orchestral musician.
  9. Better than providing quick one or two-sentence answers to the interviewers’ questions, try to assemble a collection of personal anecdotes that dramatically illustrate your musical and teaching skills, critical thinking and problem solving, personality traits like patience, compassion, self-control, and thoughtfulness, and past successes. (For more information on developing story-telling skills, go to https://paulkfoxusc.wordpress.com/2015/08/02/when-it-comes-to-getting-a-job-s-is-for-successful-storytelling/).
  10. Whenever possible, archive your student teaching and other field experiences. “A picture says a thousands words!” Post short online video, audio, and photo examples of your positive interactions in music and with students in all kinds of settings.

One final thought. The best advice I have learned about branding is that it is all about “work in progress.” According to Adii Pienaar in “How to Build Your Personal Brand: The Next Step to Anything” (http://thenextweb.com/entrepreneur/2013/08/18/your-personal-brand-the-next-step-to-anything/), “Your brand is a living organism just like you are as a human and it needs to mirror the same kind of progression, evolution and maturation that you experience in your own mac-stuff-4-1500018life. Whilst legacy is important (as it gives context to your brand), continuous improvement and change should be part of how you shape your brand over time.”

He adds, “Your brand should make mistakes and you should have the opportunity to learn from them.” Just like a model college-entrance essay relating how you have persevered and adapted to life’s challenges and solved problems, your online presence should reveal your dedication to and steps towards self-improvement.

Finally, I echo Pienaar’s conclusion that there is no time like the present to get to work on personal branding: “Start today and brand shamelessly.”

 

PKF

© 2015 Paul K. Fox