This is an expanded version of an excerpt from my August 30, 2017 blog-post multi-part series entitled “Ethics for Music Educators II,” crossing over to multiple categories and perspectives for veteran music teachers, new or pre-service educators, and retirees, and touching on the timely issues of ethics, student/teacher safety, professional development, and personal branding.

The Paradox: Online Technology Pitfalls vs. Innovations in Education
This may be hard to believe, but when I started teaching in 1978, “social media” did not exist. If you can imagine this, there was no Internet yet, and most of us did not have computers. Flip or smart phones and tablets were only the subject of science fiction or Star Trek episodes. Guidelines for use or to avoid abuse of social media were not even a “seed” in our imaginations.
When MySpace and Facebook came upon the scene in 2003 and 2004, most school administrators recommended “stay away from these.” The online sharing and archiving of photos initiated the adoption of many other social media apps (Flickr and later Instagram, Tumblr, Snapchat, etc), which provoked new challenges in maintaining privacy, appropriateness, and professionalism. Danger, danger, danger!
However, very soon after, school leaders starting rolling out revolutionary “technology” such as “teacher pages” and school webpages, online bulletin board services, interactive forums, virtual learning environments like Blackboard and Blended Schools, and other educational tools which encouraged two-way communications among students in the class and the teacher. All of this is here to stay… so how should we use technology safely?
Cons – Negatives – Warnings
Paraphrasing current and past postings from the Pennsylvania Department of Education Professional Standards and Practices Commission Educator Ethics and Conduct Toolkit, social media and other digital communications may perpetuate the following problems:
Communicating digitally or electronically with students may lead to the blurring of appropriate teacher-student boundaries and create additional challenges to maintaining and protecting confidentiality.- Texts, emails, and social media postings are not private, and may be seen by others, forwarded, and/or copied or printed.
- Out of context, they may be misinterpreted, appear to be inappropriate, and/or lead to a violation of “The Code.”
- It is the responsibility of the teacher to control his or her “public brand,” how he or she wants to be perceived by students, parents, colleagues, and the public. One’s public brand can and does impact perceptions, which in turn can impinge upon effectiveness.
“Let’s debunk the free speech myth: Many teachers believe they have the absolute First Amendment right to post anything they want on social networking sites, including party pix and diatribes about the boss. After all, they’re on their own time and using their own resources. Sadly, the courts say otherwise.”
– National Education Association
There are a lot of pretty scary scenarios out there modeling “real” ethical dilemmas for teachers in the use of emerging technology and social media. If you can, take the time to preview a few of these case studies and videos:
- Nebraska Professional Practices Commission
- Pennsylvania Professional Standards and Practices Commission

Many have said that Facebook and educators, in particular, should never mix. Although not entirely accurate or perhaps fair to the social media “giant” (you can carefully set-up private, content-specific Facebook groups with restricted access and limited privileges), this seems to be supported by one news story about a Math teacher who loss her job because she failed to notice changes in her Facebook privacy settings, and the other, a clever Facebook vs. teacher presentation by R. Osterman. In my opinion, both of these should be “required viewing” by all college music education majors and current educators in all subject areas.
Pros – Positives – Recommendations
By no means are we implying that all forms of technology are “bad” or “dangerous” for music teachers. For example, some of us have explored the valuable web-based music education platforms of SmartMusic (MakeMusic, Inc.) and MusicFirst, and I can give you a handful of fantastic (free) links to online resources for the teaching of music theory, ear-training, and even sight-singing:
www.gmajormusictheory.org- www.musictheory.net
- www.emusictheory.com/practice/
- www.good-ear.com
- davesmey.com/index.htm
- teoria.com
- ars-nova.com/theory.html
One of my favorite music educator blog-sites is Mrs. Miracle’s Music Room. Her March 2017 post, “Social Media for Music Teachers,” provides excellent insights into the safe and philosophically-sound use of Pinterest, Facebook, Twitter, Instagram, and YouTube. I cannot recall how many times I visited YouTube’s exhaustive library of recordings, sharing with my students both good and bad examples of the orchestral literature we were studying.
Another impressive article, “How Music Teachers Can Use the Power of Social Media” by Amanda Green, focuses on using the Internet to send out practice reminders, encourage practice uploads, share amazing performances, and communicate tips and reminders.
“Some people mistakenly assume that social media doesn’t apply to them. Take music teachers. Their work is done in person, one student at a time, right? Not at all. If you’re a music teacher and you don’t already have a Twitter account, a Facebook page, and a Tumblr blog set up for your music studio, you’re not taking advantage of all of the ways that social media can help your students. As the TakeLessons team notes: the Internet has enabled students to learn music from anywhere, often from teachers who are Skyping halfway across the country.” – Amanda Green
Here are several supplemental resources provided in NAfME Music in a Minuet:
- “Social Media for Teachers”
- “Building Your Personal Learning Network Using Social Media”
- “The Socially Minded Music Classroom”

Finally, I urge you to review Chad Criswell’s submission, “Social Media and Communication in the Music Classroom,” which was published in the February 2012 NAfME Teaching Music.
Exercising Good Judgment and Professionalism Using Technology
Ethics are all about making good choices. Returning to “my state’s” excellent ethics tool kit, the following links were suggested for additional study:
Pennsylvania State Education Association (PSEA): “Safe Social Media for Educators”- PSEA: “Social Networking Tips & Information”
- PSEA: “Blogging 101”
- PSEA: “Emailing and Text Messaging”
Guiding questions about the above links from the PA Professional Standards and Practices Commission:
- “After examining these resource guides for emerging technology, did any of the guidelines surprise you?”
- “Do you envision any problem for you personally in adhering to these guidelines?”
During my sessions on ethics in music education, I quote these ten rules from the American Board for the Certification of Teacher Excellence:
- Know your school district or state’s policies on social media.
- Never “friend” or “follow” students on your personal accounts.
- Keep your profile photos clean
- Do not affiliate yourself with your school on a personal profile.
- Do not geo-tag your
posts with your school’s location. - “Snaps” are forever! Anyone can take a screen shot of your posts.
- Never mention your school or the names of staff or students in any post.
- Set your Instagram account to private.
- Never complain about your job online.
- Never post photos of your students on social media
The final word, the most eloquent and comprehensive guide for all of us to use in our daily decision-making in the profession is the Model Code of Ethics for Educators, created by the National Association of State Directors of Teacher Education and Certification (NASDTEC).
“The Model Code of Ethics for Educators (MCEE) serves as a guide for future and current educators faced with the complexities of P-12 education. The code establishes principles for ethical best practice, mindfulness, self-reflection, and decision-making, setting the groundwork for self-regulation and self-accountability. The establishment of this professional code of ethics by educators for educators honors the public trust and upholds the dignity of the profession.” – NASDTEC
Here is the specific section applicable to social media and other technology. I cannot imagine that, after all of this, there is anything else left to say!
PKF

Photo credits (in order) from Pixabay.com: “Internet” by TheDigitalArtist, “notes” by Alehandra, “social-media” by mohamed_hassan, “network” by geralt, “Facebook” by Simon, “Internet” (2) by TheDigitalArtist, “portrait” by Karla_Campos, “woman” by shy_kurji, “smartphone” by TeroVesalainen, and “connection” by TheDigitalArtist.
© 2018 Paul K. Fox

To “wrap-up” our final segment, we will review the development of a professional “marketing plan.” This is blog #3 out of 3. (Be sure to also check out 

Shama Hyder posted “7 Things You Can Do to Build an Awesome Personal Brand” at
The branding process involves first developing your philosophy of music education, archiving your awards and accomplishments, documenting your grades and
experiences, and collecting stories/personal anecdotes of your strengths. The next steps include the creation of a written and electronic portfolio, business card, resume, and website. Finally, you must compile/assemble everything together and practice (and self-assess) your “story-telling skills” to answer those important questions at well-rehearsed “mock interviews.”

As I laid out in a previous blog “Networking Niceties: The ‘How-To Schmooze’ Guide for Prospective Music Teachers” at
The above blog-post also explores setting up a good organizational system to manage your professional contacts.

PMEA Pennsylvania Music Educators Association, or another state’s NAfME-affiliated MEA
Self-reflection of the professional’s teaching practices and modification of these as needed to match changes in the environment and circumstances


The Common Core
Behavior management, disciplinary procedures (especially preventive practices) and posting class or ensemble rules
However, in the methods classes that come later (perhaps in the second through fourth year?), the basics of “how-to teach” will come. Of course, as you sit in a class teaching you to “cross the break” on a clarinet or play a scale on the flute with good tone, you must also absorb (and remember) the finite steps required in the lesson to pass on this knowledge and skill, not just honk or squeak a few times to master the proficiency exam for yourself.
You will be required to seek additional research, study, and at times “re-tool” outside what was presented in your methods courses. Some of these new “best practices” will be presented by the induction or in-service training of your school district. When I was hired by the Upper St. Clair School District, a big three+ year professional development program was the Madeline Hunter Model of Mastery Learning. Grudgingly (at first I did not see the purpose), I came to realize that labeling and defining the “eight steps of effective lesson plan design” improved my overall skills as an educator, especially in many of her strategies of “anticipatory set,” “modeling,” “checking for understanding,” and “guided practice…” none of which were ever mentioned even briefly in my five-and-a-half years in college.
Of course, these are “trick questions.” The answer should be “I want to teach music,” or even better, “I want to teach children.” In most of the school districts across the country (with a few exceptions in the Midwest and places that accept teaching specialty certification by grade level or subject area), you are licensed to teach music in grades Pre-K to 12. At no point in any conversation with a potential administrator (or colleague who may become a member of the screening committee for a music opening) do you want to be “pigeon-holed,” or give the impression “I can only teach_____.”
Accompany, direct/teach the drama, and choreograph the middle school musical.
Ego and arrogance has no place in the teaching profession. Where did I hear this saying? “The more you think you know, the less you actually know.” Joining a mentoring program or finding a formal or informal veteran teacher “buddy” will go far to insuring your professional success and dodging those first-year teacher “pot holes” (dumb but common blunders) and “rookie blues.”


Retired music teachers are another excellent resource. For example, if you live or work in Pennsylvania, many post-employed PMEA members have placed their name and contact information on the Retiree Resource Registry to serve as willing, capable, and informal consultants for pre-service, novice, or other members recently transferred into a non-major specialty “outside their comfort zone.”
Please feel free to comment on this blog-post. What are your thoughts?
Before long, you will shed the label and function of a “college student” (although still remaining a life-long learner… and never stop the quest for new knowledge and self-improvement!). The focus will shift from YOU to YOUR STUDENTS. The prerequisites for a career in education are unique and do not resemble the same challenges as success in business, manufacturing, retail, service industry, or becoming an entrepreneur, blue-collar worker, or even a composer or professional musician. The sooner you realize these are world’s apart, the better, and now is the time to finish your major and life-changing transformation to… a professional music educator.
Updates self with “constant education” and retooling
Cooperation
National Association of State Directors of Teacher Education and Certification proposes these principles:
Here’s another query. What five groups of people are both “professionals” and “fiduciaries…” and have a legal responsibility to serve the best interests of their “clients?” The answer is… doctors/nurses, lawyers, counselors (both mental health and investment), the clergy, and… teachers.
Although teachers seem to be the only one of these who DO NOT have formal pre- or in-service ethics training, and our “charges” represent a “captive audience,” our duty is clear: to act as a fiduciary for our students’ best interest, and to create and maintain a safe environment for them at all times.
What do you believe about teaching?
Take time to peruse these and others. Most of these sites also offer excellent examples of personal branding and marketing of the prospective job hunters’ experiences, skills, and achievements… material for our next blog on this topic.

Even though it is from a book on post-employment transitioning (Purposeful Retirement: How to Bring Happiness and Meaning to Your Retirement), the author Hyrum W. Smith suggests several thought-provoking questions on prioritizing time:
Yours truly, a “late baby boomer,” never enjoyed that prophesied and romanticized revolution of a “paperless society.” Did you? PM recommends the creation of a “future reading” file, a subcategory of “date it.” Experts on Google Mail will extol the merits of creating a folder and categorizing/storing messages such as emailed issues of MEJ, Kappan, SB&O, and other digital editions of professional newsletters. I have found that this doesn’t work very well, even in retirement. The file folder just fills up, and I never seem to get around to reviewing the things I thought were so important to save. Nor did the practice of our grandmothers’ generation clipping articles (and coupons) out of newspapers. You would think you could solve this media overload by just printing a small excerpt of what you want to peruse later and putting it in a letter tray near your desk? Nope. It just piles up! However, probably the ideal solution would be to designate a specific 15 minutes or more every day for something they used to give to the middle school students I taught: “silent and sustained reading.”
How many times have you heard it? Make your plans and goals “intentional!” Besides all of the upcoming deadlines and appointments to which you are committed, include in your daily and weekly schedule opportunities for individual reflection and growth.
in response to feeling a little “stressed over the schedule” could be to “get used to the 24/7 nature of the job.” A music teacher works from sun-up (and before) to sun-down (and after), and constantly has to juggle multi-tasking on a wide variety of to-do’s, all landing at the same time: writing lesson plans, arranging music or drills, preparing scores or accompaniments, planning and rehearsing ensembles, managing the grade book and attendance records, attending faculty meetings and parent conferences, writing curriculum, student assessments, and lesson targets, preparing for extra-curricular activities like marching band, chorus, or the musical, finishing your own homework for graduate courses, district inductions, or professional development assignments, ETC.

Educators are among the singular professions which have a “fiduciary” responsibility. The term “fiduciary” can be defined as “a person or organization that owes to another the duties of good faith and trust, the highest legal duty of one party to another, and being bound ethically to act in the other’s best interests.” Joining doctors, lawyers, clergy, and mental health therapists, educators ascribe to the highest standards of training, moral decision-making (“code of ethics”), behavior (“code of conduct”), and self-regulation and assessment of the “best practices” regarding the mastery of skills and subject areas necessary to their field. However, unlike these other professionals, teachers do not receive regular and systematic pre- and in-service training on ethics, and our “clients” are a “captive audience.” Regardless, the duty of all teachers is to act as a fiduciary in their students’ best interest and to create and maintain a safe environment for them at all times.
Always looking for the signs of…
Health Insurance Portability and Accountability Act (HIPAA) of 1996 provides data privacy and security provisions for safeguarding medical information.
Proponents of this belief will tell you to go ahead and stick your neck out, feel free to do something “for the good of the order,” and later “beg for forgiveness” if/when it goes south and your administrators say they do not approve.
My advice: “Forget your rights” and be more aware of your image and how your actions will look to the public. Reputations are hard to restore. Being an effective teacher is all about trust and integrity, and (sorry, one more cliche) “your actions speak louder than words!”


Administrators, parents and public’s interpretation of “separation of church and state” or “perceived emphasis” on Holiday vs. Christmas music (with sacred text) at December concerts e.g. Handel’s Hallelujah Chorus, Hatikvah, and/or John Rutter’s Oh Come All Ye Faithful & Joy to the World as the finale
Competition for the enrollment of the same students (band/string/choir) within the music department
If you have not had the occasion to read Case Studies in Music Education by Frank Abrahams and Paul D. Head, it would be a valuable aid to “facilitate dialogue, problem posing, and problem solving” among pre-service (and current) music teachers. Using the format of Introduction, Exposition, Development, Improvisation, and Recapitulation known by all music professionals, each chapter presents a scenario with a moral dilemma that many music educators face in the daily execution of their teaching responsibilities.
For additional examples of ethical issues in education, try these links. Personally, many of these fictional video reenactments are hardcore and very painful to view… but may shed some light in any discussion of teacher (mis)behavior: actions from simply inappropriate, unwise, or “bad for appearances” to a range (from bad to worst) of unprofessional, immoral, unethical, and illegal conduct. Some of these stories you will agree should be instantly labeled as the highest degree of unethical practice ― actual “crimes against children” and should invoke punishment if found guilty ― while others may lack clarity and make it difficult in arriving to a consensus.




Many have suggested that there has been a decline in moral standards that have contributed to ethical disputes in modern society (and in the public schools). Some say that this is attributed to a breakdown or lessening of the influence of organized religion and family values. “When Cultures Shift,” an excellent article in the New York Times (April 17, 2015), David Brooks explores some of causes and effects of this “slip” to our value systems, ethics, and renewed focus on self:
Do schools, not necessarily families, serve as the “safety net” for socializing its citizens, and teaching morality, manners, and the values of human relationships? Are teachers held to a higher standard of behavior in order to model these principles and charged with the responsibility of indoctrinating the meaning of “right and wrong” and how to get along with each other? Many would seem to agree, including sample codes of ethics for teachers and this from Robert Fulghum
In Essays on Moral Development: The Philosophy of Moral Development (New York: Harper Collins 1981), Lawrence Kohlberg illustrates his “Six Stages of Moral Development” from ethical decisions based on adherence to rules/regulations and avoidance of punishment to acceptance of universal principles of justice and respect for human life.
As I said in Part I of this blog series, one of the first acts of a new or transferred teacher upon being hired to a specific school district is to visit the website of his/her state’s education department, and make a thorough search on the topic of “code of ethics” or “code of conduct.” There is no defense for ignorance of the codes and statutes relevant to the state you are/will be employed.

In addition, in almost every state education system, there are “mandatory reporting” regulations. Teachers are held responsible to ensure that their colleagues conform to the appropriate standards of ethical practice as well. In other words, if you know something is wrong and you do not report it to an administrator, you could also be liable and subject to hearings, discipline, and even prosecutions for negligence of your duty to protect the best interests, health, and safety of the student(s) involved.
A sense of invulnerability
It is the responsibility of the teacher to control his or her “public brand” – how he or she wants to be perceived by students, parents, colleagues, and the public. One’s public brand can and does impact perceptions, which in turn can impinge upon effectiveness.

However, the disclaimer is that I am not an attorney, human resource manager, nor scholar on school ethics, nor was I ever trained in a single workshop, college class, teacher induction or in-service program on this subject. After reading this article, you should immediately visit the website of your state’s education department, and search on the topic of “code of ethics” or “code of conduct.” A few examples of the “real deal” are listed below, and yes, you must study “every word of” the entire document and applicable rules from the state you are/will be employed.
According to Snopes
Achievement of higher education, constant training and retooling, specific goals, and self-improvement

a “violation of ethics” is usually associated with significant consequences or punishment, like charges of medical malpractice or lawyers facing an “ethics committee” hearing. Confirmed unethical behavior may result in censure, suspension of license or certification, or other discipline action. Most state education governing entities post legally-binding “educator discipline acts” or codes of professional standards, ethics, and/or behavior, with extensive penalties.
defines misconducts.
One of the best examples endorsed by many states, college education methods programs, and other institutions, the National Association of State Directors of Teacher Education and Certification has published its 

The annual PMEA Spring Conference will be held on April 19-22, 2017 at the Erie Bayfront Convention Center. These sessions may be “perfect for PCMEA!”
First things first! Prepare yourself in advance. Grab your winter or spring issue of PMEA News. Review the program of sessions which is usually laid out in chronological order and also by content strands (e.g. advocacy, choral, classroom music, collegiate, curriculum development/assessment, higher education research, instrumental, music technology, World Music, and special interest topics), as well as the list of keynote speakers, guest clinicians, showcase (music industry) demonstrations, association meetings (like PCMEA), and performances. Using an “old-fashioned” 20th century tool, mark up the conference schedule with two different colors of highlighter marking pens, first targeting “high interest” areas in yellow, and then “must attend” events in hot pink or other favorite color.
DON’T focus exclusively on attending sessions or concerts in your specialty or most proficient areas, such as band if you’re a woodwind, brass or percussion major, orchestra if you are a string player, general music/choral if you are a vocalist or pianist. DO go to sessions that are not directly related to your major. You might be surprised at the connections you discover or the new interests that arise. Imagine “they” want to hire you next year as the next middle school jazz coach, HS marching band show designer, choreographer for the elementary musical, conductor of the string orchestra, teacher of AP music theory, etc. Could you select music for an elementary band (or choral) concert, create a bulletin board display for a middle school general music unit, set-up a composition project, or lead folk dancing at the kindergarten level?
DON’T be shy! A conference is no place for being timid or afraid to start up a discussion with a more experienced music teacher. PMEA is all about circulating and introducing yourself, exhibiting your “charming self,” exploring resources and who are the experts/leaders in music education, getting the “lay of the land,” and adding as many names and emails to your professional contact data base as possible. Of course, DO follow-up with anyone who suggests that there may be a future employment posting from their school district!
elf and ask a thoughtful question on some issue about which you are curious or found interesting.