The “How to Schmooze” Guide for Prospective Music Teachers
Do you have a business card, e-portfolio, resume, and professional website?
There are three critical skills you need to foster searching for a school music position, marketing yourself, interviewing, and landing a job:
- Personal branding (who are you, what makes you unique, and what do you have to offer?)
- Story telling (anecdotes) of your positive attributes and personal brand, and
- Networking (associating with other professionals and getting your stories “out there”).
Merriam-Webster defines “networking” (noun) as “the exchange of information or services among individuals, groups, or institutions; the cultivation of productive relationships for employment or business.”
The concept of networking is two-way communications. Just like collective sets of nerve synapses, two-way connections are expected to fire repeatedly in all directions. That’s actually the science behind memory. For professional networking, it is your “charge” to create multiple pathways to/from school administrators, HR managers and secretaries, music supervisors and department heads, and music teachers… and you – your skills, accomplishments, unique qualities, experience, education, and personality traits.
Business Cards – One of the Earliest Known Methods of Networking
Do you know the history of the business card? How long ago was it introduced?
You might have guessed it was first “kicked-off” in the 1980s, the decade that corporations expanded on the adoption of the 3.5 by 2-inch rectangle business card format we know today.
However, according to Design Float Blog [Source: “A Brief History of Business Cards” posted at http://www.designfloat.com/blog/2012/04/02/history-business-cards/], its origin can be traced back to 15th century China. They were first known as “visiting cards” and used to announce one’s intention of meeting with another individual.
During the 17th century, especially during the reign of Louis the 14th, the “calling card” made its heyday in Europe. “…An individual’s success or failure in society often depended on the strength of their personal promotion.”
Etiquette was involved in the deployment of “acquaintance cards” in the 17-18th century.
“…A strict protocol existed to ensure that calling cards were employed correctly. If a gentleman wished to call on a lady, he had a lot to think about. On making a first call, he had to make sure there is a separate card for each lady of the household. Alternatively, he could fold his card down the middle to indicate it was meant for all members of the household. Cards had to be left with the servant; admission to the house would only be permitted after the hostess had examined the card. Calling cards were to be collected on a small tray kept in the hallway, which would be presented by a servant on the palm of his left hand. While a gentleman may carry his cards loose in his pocket, a lady should use a card case. If the gentleman received no acknowledgement of his card, he had to accept that there would be no continuation of the acquaintance. And on no account was it ever acceptable to sneak a peak at cards that had been left by other callers.”
Later in the 17th century, London merchants used “trade cards.” At a time when street numbers were not in popular use, these cards were crucial in promoting the business and
informing customers of its location and services available.
So how do you collect and distribute your business cards? What methods do you use to record and store the contacts you meet on a daily basis? How is your contact information given out to every professional you meet, especially at conferences, mass employment screenings, or job fairs?
Business Card Basics
Today’s professionals still exchange this “old-fashioned invention” called a business card as part of employment and business networking. (Who knows? Maybe someday we will be doing this electronically. Perhaps, our new “super-smart phones” will automatically talk to one another and seamlessly pass on our contact information.)
According to Ivan Misner, contributor to the online Entrepreneur website (http://www.entrepreneur.com/article/159492), “The business card is the most powerful single business tool – dollar for dollar – you can invest in. It’s compact, energy-efficient, low-cost, low-tech, and keeps working for you hours, weeks and even years after it leaves your hands!”
He outlines what it does in support of person-to-person networking:
- The business card tells people your name and the name of your business.
- It provides prospects a way to contact you.
It gives others a taste of your work, style and personality.- It can be so unusual or attractive or strange or charming or funny that it tends to stick in the memory of the prospective employer like a great radio or television ad.
- It can be reused, passes from person to person, giving the same message to each person who comes in contact with it.
What data should be shared on a business card? The quick (and obvious) answer is your name, mailing address (street, city, state, zip), cell phone (and if you still have a landline telephone number), email address, and extremely important – a link to your professional website (and password if needed).
Your Personal Brand Displayed on a Piece of Cardboard
Huffington Post provides some insightful recommendations on the design of business cards (see http://www.huffingtonpost.com/2011/11/12/designing-a-business-card_n_997449.html):
- Your card should look professional and project your image.
- Do not use clip art.
- Consider printing a QR code with direct access to your webpage.
- Resist a cluttered business card layout.
- Do not try to save money and buy cheap business cards.
Like it or not, your business card will convey (accurately or inaccurately) your image – possibly an instant snapshot of your professionalism, proficiency, and personality – to potential HR people and the decision-makers that hire future staff. What do you want to
display… traits of artistry, collaboration, commitment, discipline, even temperament, goal-minded, initiative, leadership, mastery of music and music education, organization, positive outlook, style, tact, and/or teamwork… or just the opposite?
Check out the unique examples and design elements (size, shape, color, style, materials, effects, printing methods, etc.) at http://www.webdesignerdepot.com/2010/06/how-to-design-your-business-card/. A wooden business card? How crazy do you want to be? Just remember, educational leaders are generally very “conservative” in the search for filling teaching positions in the public schools.
Readability and clarity are important (#4 above). After retirement, I had a lot of fun designing a new business card. Many retirees (myself included) lean towards putting more information than what is generally needed on their card. I was also guilty of printing a hodgepodge of all of my past school positions. Ironic, isn’t it? The business card is not really the device to archive past successes, especially for a retiree who is not trying to find
a new full-time job!
I even went as far as to hire a professional layout artist to create a new personal logo. Can you tell my focus areas and favorite composer from the image to the right?
The Act of Sharing
When you meet someone for the first time, the unspoken code/decorum of networking and professionalism directs you to flash your most charming smile, look the person in the eye, introduce yourself (“hi, my name is…”), and offer/give a firm handshake. Repeat his/her name (place it permanently in your memory), and use it to strike up a short conversation to familiarize/update each other about where he/she works, and where you have most recently graduated or been employed.
First impressions mean a lot. Experts say that early judgments about you are made in the
first ten seconds, and after four minutes, it’s all over. For employment consideration, others have written that you are evaluated by 7% what you say, 38% by your vocal tone, and 55% by your facial expressions.
Be very positive and be sure to closely listen to the other professional, responding to his/her questions or topics. Be outgoing and energetic (but not pushy) and friendly (but not overly personal). My former superintendent commented on a music teacher interview he experienced that did not go very well. The potential candidate did not seem to show personal initiative or self-direction, and lacked any overt displays of excitement or energy. Administrators want to see that you are truly committed to making a music program successful (“will go that extra mile”), have creative ideas to help “grow the program,” and love to work with children.
Before you close your “network connection,” be sure to swap business cards (have yours handy – nothing slows things down more than fumbling in your wallet or coat pocket), and make a promise to touch base with him/her again.
Gathering Data from Your End
One of the most important concepts about networking is how you use the information you collect. You need to “tag” or catalog the names of individuals with whom you come in contact, to help sort and create an easy-access index of professional resources.
After the opportunity presents itself to exchange business cards, you need to save and organize his/her data in a way to be able to place/find the acquaintance for future reference. Why was this professional important to you to remember his or her name? How, when, and where did you meet? Reference the subjects you may have discussed, school affiliation, title, and locality of the contact, so at some point, you can lay your fingers on the name in your file; just search on the “key” word or phrase like “choral director” or “XYZ School District.”
As soon as possible, copy the new contact’s name, information, and subject areas into your smartphone’s (and computer’s) contact app. If he/she was a potential administrator, department head, or teacher in the district, you are well within your rights to follow-up with an e-mail. “Do you know of any possible future music positions (or retirements) in your district?” “Should I send a letter to the superintendent for his consideration?”
Now Get Out There and “Meet and Greet!”
According to Devora Zack in her blog “Ten Tips for People Who Hate Networking” (a great read, see http://www.careerealism.com/hate-networking-tips/), “…Real networking is about establishing mutually beneficial, lasting connections, one person at a time… This new and improved definition of networking means being true to you, capitalizing on your strengths, and tossing aside ‘rules’ that don’t match your temperament.” She proposes several unique “rules for the road” for making positive peer connections from the book Networking for People Who Hate Networking (Berrett-Koehler 2010):
- Be true to you
- Realize less is more
Plan your first impression- Volunteer
- Get in line
- Set challenging yet achievable networking goals
- Show, don’t tell
- Research
- Listen
- Follow-up, or forget about it
Another good resource for quiet/unassuming personality types is the online article “Twelve Tips for Shy People” by Meredith Levinson: http://www.cio.com/article/2437488/relationship-building-networking/how-to-network–12-tips-for-shy-people.html.
Conclusion
Take advantage of any chance you have to present your personal brand, “sell yourself,” and connect with colleagues in the field of music education. Practice a few “schmoozing” techniques, but really try to be open, positive, true to yourself, and well-organized. The business card helps you to “call on” and make a lasting impression to potential employers. Good luck, and happy job hunting!

Sources for this article and additional hints on the use of business cards and networking may be found at the following sites. Here’s YOUR homework for further reading!
- http://www.designfloat.com/blog/2012/04/02/history-business-cards/
- http://www.entrepreneur.com/article/159492
- http://www.huffingtonpost.com/2011/11/12/designing-a-business-card_n_997449.html
- http://sbinfocanada.about.com/od/businesscards/a/Why-Use-Business-Cards.htm
- http://www.webdesignerdepot.com/2010/06/how-to-design-your-business-card/
- http://www.careerealism.com/hate-networking-tips/
- http://www.cio.com/article/2437488/relationship-building-networking/how-to-network–12-tips-for-shy-people.html
PKF
© 2016 Paul K. Fox


Depending on the structure of the interview, the hiring procedures of the institution, and the type of session (whether it is a general screening prior to any job opening, or the first round, second round, demonstration lesson, final round with the superintendent, etc. in order to fill a specific position), you will be exposed to many different kinds of questions.
As I go out to help at job fairs and mock interviews for music education majors, I advise the soon-to-be candidates to practice their storytelling skills and recall relevant personal anecdotes in order to satisfy the interviewers’ questioning, promote an image of competency and self-confidence, “show that you have what it takes” and would be a “good fit” for their school district, and ultimately “ace” the examination.
you are, adoption of “customer-first” philosophy and habits, a savvy business sense, focused motivation, and a strong work ethic. Narrate an anecdote rather than list facts. Plan (and dress rehearse) something like this script: “My route was small, so I surveyed my existing customers, asked about their needs, desires, and their definition of a ‘perfect paper delivery,’ and how I could help them. I tagged and followed-up on their unique requests, like ‘hiding the pile of papers that end up accumulating during vacation periods’ (advertising to the world that homeowner is out-of-town), and ‘when NOT to place the paper in the screen door early in the morning so as to avoid waking up the dogs and the whole household.’ I also solicited business from non-subscribers, asking them how I could be of assistance. Pretty soon, word got around, and my enhanced customer-care translated into almost doubling the number of the people on my route.”
settings) and form your responses. View and assess your performances. What are your strengths and weaknesses, and what improvements could be recommended? Besides the content and clarity of your answers, monitor and evaluate your body language, eye contact, and posture, vocal tone and projection, and those intangibles like “charm,” “attitude,” and “first impressions.” If you do this in a group (roommates, collegiate music education chapter, methods class, etc.), request feedback from your “critics.”
“stress interviews” are still conducted by some institutions. You’ll know immediately if for some reason you are thrown into one of these seemingly “hostile environments.” No matter what you say or how you respond to a question, the interviewer(s) will exhibit a negative attitude, look disinterested, inattentive, unimpressed, or disappointed, or even act angry, belligerent, or argumentative. Talk about “playing to a dead crowd!” Actually, their sole purpose is to evaluate your behavior during artificially-induced tension or conflict. Your only strategy? Play the game! Stay calm, cool, and collected.
like, “I haven’t had the pleasure of teaching long enough to totally comprehend what I would do in that situation.” Or perhaps, “I am not to familiar with that term/method/philosophy, but I am willing to research it, ask my building principal or supervisor for his/her advice,” etc.
What is your view of the teacher’s role in the classroom? (Educational Philosophy)
What role does the Common Core have in general music (or music ensembles)? (Written Expression)
How would you structure a general music (or ensemble rehearsal) classroom of the future? (Innovation)
How would you improve the intonation/tone quality/bow technique of a string players? [STRINGS]
I will probably never tire writing articles for new or prospective music educators seeking a public school position. I am subject to a flash of inspiration – epiphanies or revelations – at any moment, many of which come while I am walking the dogs or driving the car. Here are some random loose-ends I have not covered before, the results of recent bouts of brainstorming and mind wandering! Hopefully, they will provide you additional insight towards success in the job hunt process. Good luck!
their school administration in the months of February, March or April to receive some of their “golden handshake” benefits. For the school district, it helps them plan for future hiring. For you, it should focus your attention and organize your work at a time when the jobs are just becoming available. (Don’t wait for summer vacation!)
PA-educator.com which broadcast data on the pool of candidates. Regardless, I sent a custom-designed letter to every superintendent of school “in my hot zone” announcing that I was interested, met all education and certification requirements, and was available for immediate employment consideration. You should prominently share the name/location of your professional website. In addition, this would be the perfect place to mention if you student-taught or served as a private teacher, coach, summer camp counselor, or marching band/musical assistant in their area. For me, this meant a lot of extra work (looking-up the names/addresses, and you can’t just send a blanket form-letter “To Whom It May Concern”), but it seemed to give me a little edge, a foot in the door so-to-speak, and the opportunity to place follow-up calls later to the HR department to confirm they received the letter and did not need anything to add to the file (transcripts/portfolio, etc.). If you’re not restricted to a specific geographic area, saturation this way would probably not be feasible.
domain name (something simple like yourname.edu or .com). Graduating this year from West Virginia University, my former student David Dockan
anything trendy, mod, or “cool,” and guys, this means you wear a tie and a jacket. Unkempt or unusual length/coloring of hair, extra body piercings, and visible tattoos will not help project the classic corporate image of “conservatism” which most administrators seek in teachers. Sure, you do have the right to be “unconventional,” “artsy,” “one-of-kind” or “make a statement,” but you also have the right never to get a public school job!
n your portfolio. This would look particularly good fulfilling Charlotte Danielson’s Domain 4c “Communicating with Families” in
When Facing the Job Market” at http://majoringinmusic.com/7-things-music-education-majors-can-do-make-themselves-more-employable-2/,
employment search process and preparation for interviews. For examples, you already have many lists of employment screening questions:
The walking document of “everything you always wanted to know about you” is your professional resume.
is the “Prepare Your Materials” section of the Institute for Music Leadership, Eastman School of Music (ESM)/University of Rochester, Careers and Professional Development
“Professional resume writers urge their clients to first try to trim their resumes down to a maximum of two pages.” One exception for a three-pager might be if the job seeker was to transition from one field to another, having to cover both sets of the candidate’s skills, qualities, and experiences.
and easy-to-read fonts in your collection. “Your goal is not to make your resume beautiful to your eyes… it’s to make it extremely readable to the people doing the screening and hiring.”
behind the job assignments, field experiences, or awards… is better. What did you do in each situation, what did you learn, and how did you grow? Check out author Diana in NoVa’s ideas at
conventions of grammar, punctuation, style, and order of presentation. For example, for new music educators entering the field, it is generally recommended that you list your experience, education, and achievements chronologically starting with the most recent at the top of each section. According to
singing, etc. However, from an administrator’s perspective, it may be more important to know about the prospective music teacher’s field experiences and previous employment working with children, classroom management skills, professional development goals and initiative (would you be interested in coaching or directing extracurricular activities?), teamwork and leadership skills, personality traits like patience/even temperament/self-discipline, and knowledge of a few “buzz words” of educational terminology and acronyms (like The Common Core, DOK/HOTS, IEP, PLC, RTI, UBD, formative/summative assessments, etc. You are welcome to review some of these completing a crossword puzzle at
Among her other suggestions are writing “an objective statement” which summarizes your goals to being employed at the school district, “support skills sets with problem solving examples” (see #4 above), and “proofread, proofread, proofread” for accuracy and to enhance your image. Sloppy resumes with typos or misspellings project the wrong message to prospective employers.



Start thinking of yourself as a brand


If you have time, design a personal logo, a symbol of you wherever you go on websites, e-mail footer, digital and printed portfolios, business cards, etc. Although I retired in 2013, I created the illustration at the above right. It implies that I am “a happy fox” (my last name), involved in music, and especially love a certain Beethoven symphony, reinforcing that I am an orchestral musician.


























