Pre-Service Music Educators Looking for Employment: Build a Web Platform to Promote Your “Brand”

According to Wikipedia, “an electronic portfolio (also known as an eportfolio, e-portfolio, digital portfolio, or online portfolio) is a collection of electronic evidence assembled and managed by a user, usually on the Web. Such electronic evidence may include input text, electronic files, images, multimedia, blog entries, and hyperlinks. E-portfolios are both demonstrations of the user’s abilities and platforms for self-expression. If they are online, users can maintain them dynamically over time. One can regard an e-portfolio as a type of learning record that provides actual evidence of achievement…”
A couple years ago, I wrote a blog about the “perfect portfolio” for getting a job at https://paulkfoxusc.wordpress.com/2015/11/15/planning-the-perfect-professional-portfolio/. As a review, these elements were endorsed for inclusion in an e-portfolio:
- Educational philosophy
- Résumé or Curriculum Vitae

- Letters of recommendation
- College transcripts
- Praxis® exam results
- Copy of teaching certificate(s)
- Artifacts of student work
- Classroom observation documents/evaluations
- Statement about class management theory (discipline) and the steps that you would take inside your classroom to create a safe and orderly environment
- Letters from parents commending the work you did with their children
- Samples of student assessments/rubrics
- Excerpts (short video or audio recordings) of you performing on your major instrument/voice, solo and chamber recitals, piano accompanying, playing in college ensembles, and especially teaching in as many settings as possible: small and large group instrumental (band and strings), choral ensembles, elementary classroom lessons, extracurricular activities like marching band and musical, private lessons, etc.
- Pictures (quote from http://www.theeduedge.com/top-five-must-haves-top-five-could-haves-your-teacher-interview-portfolio/): “We cannot emphasize the power of pictures enough when it comes to portfolios. During interviews, committee members are trying to get to know you and trying to envision you teaching. Don’t trust their imaginations to do so, give them pictures… photos or newspaper articles of you teaching students in the classroom, with students on field trips, learning excursions or outside class activities, with children while you are serving in adviser roles, with your students at
musical or athletic events, coaching or working with children in a coaching capacity, as a leader and role model.”
As I said in my article, all of this is “perfect fodder for marketing yourself” at future employment interviews. Do you have “what it takes” to be a professional music teacher?” In your opinion, what makes you qualified (“a good fit”) for a position in our institution?”
I also recommend you revisiting my blog-post “Tips on Personal Branding” at https://paulkfoxusc.wordpress.com/2015/12/16/tips-on-personal-branding/ for steps on warehousing the elements of your “professional brand.”
If your college does not set you up with a free online site, consider a “do-it-yourself” website creator from one of these, and read the rest of this blog-post:
- WordPress.com
- Wix.com
- Weebly.com
- SquareSpace.com
- Web.com
- Yola.com
- GoDaddy.com
- eHost.com
- Site123.com
WordPress is a popular “open source” solution. This means you will need to independently set up a server, download a third party template, manage updates, set up a domain name, and configure everything on your own. This is what I did for this paulkfoxusc blog-site, and I paid zero for a domain name… but more on that later.

The Essential Step-by-Step Guide to Making Your Own Website
One of my favorite online “instruction manuals” for building a website comes from Christopher Heng’s “How to Start / Create a Website: The Beginner’s A-Z Guide” at https://www.thesitewizard.com/gettingstarted/startwebsite.shtml. Their steps:
- Get Your Domain Name.
- Choose a Web Host and Sign Up for an Account.
- Designing your Web Pages.
- Testing Your Website.
- Collecting Credit Card Information, Making Money (not needed for us?).
- Getting Your Site Noticed.
This should be required reading… but take it slow, and click on all of the secondary links.
Some website builders and managers offer e-commerce and other special features. For a professional website to post your experience and accomplishments, you can avoid the extra cost of these nonessential additional web tools.
If you can afford it, purchasing a simple domain name like your first and last name (something easy to remember) would be a great idea. Prospective employers will not have to write down a bunch of numbers, know your birthday, learn your nickname, etc. to find your e-portfolio. If you have an unique middle name or surname, you might luck out and be able to snag (and register) the perfect domain name. This was not possible for me! Do you know how many Paul Fox’s (even Paul K. Fox) are “out there” already taken?
In the process of obtaining an available email label, if needed, try rearranging your name (e.g. listing the last name first?), placing dots between the first and last name, etc.
Strategies for Saving Money and Seeking Tech Help
If you are like me, lacking a little confidence about advanced online technology or mastering a complicated website building program, read the following article for a general review of the process and terminology. Take the afternoon off (order a pizza, too) and totally consume it and “A Beginner’s Guide to Creating a WordPress Website” at https://www.smashingmagazine.com/2016/02/beginners-guide-creating-wordpress-website/#article-wpcom-wporg.
I suppose it would be fair to say that college students are not “made out of money,” so going to a professional website designer is probably “out of the picture,” even though this is one of your most essential tools for successfully communicating your brand! Are you going to lay out some big bucks for an impressive looking resume and business card?
However, have you considered the alternative of asking for help from your roommate, class buddy, or other student acquaintance who is majoring in communications? (Would “free pizza” be enough incentive for someone to sit down with you and get you started?)
The most cost-effective approach may be to sign-up for their FREE plan and self-hosting within the WordPress.com environment. (I am still amazed that this entire blog-site of mine, now archiving more than 73 articles, has been 100% free!)
If you desire more features, a free domain name, and no advertising on your site, you can upgrade to a monthly plan for WordPress (or any of the above providers).

For me, WordPress was/is an easy application to use. You do not have to learn a programming language or fancy commands to format your menus and text. There are a lot of samples you can (almost literally) copy. The hard part is just… GETTING STARTED!
One of the first decisions you have to make is to establish a domain name. If you decide to be “cheap” (like me), just create a Google email account with a suitably professional name. If it is available, you set-up one like “first name” + “middle name” + “last name” + “music educator” or something else appropriate. Dots can be inserted as dividers in an email address. Shortly before I retired (and would lose my school email account), I found that paulkfox.usc@gmail.com was available. (USC is where I taught and continue to live.)
It should be noted here that “partying tuba player” and “crazy singer” are probably not good “professional names.” If you need help, just ask your grandmother what she thinks is appropriate. Remember: teaching is one of the most conservative of professions!
To create your web site’s identity, WordPress will remove the dots and add their company’s moniker “.wordpress.com” at the end of your email name. That is how https://paulkfoxusc.wordpress.com was born!
Your next choice will be the theme, style, and features of your website… probably challenging because there are so many free templates available. Check these out:
- https://wordpress.org/themes/
- https://www.codeinwp.com/blog/best-free-wordpress-themes/
- https://athemes.com/collections/free-wordpress-themes/#
As an example, for this site, I use the FREE “Nucleare” theme by CrestaProject. Their description is the following: “Nucleare is a classic blog theme with a crisp, elegant design and plenty of handy features. A built-in search box, links to your favorite social networks, four widget areas, and beautifully styled post formats make this an ideal theme for your personal blog.” Nucleare also supports the following features:
- Site logo
- Social Links Menu
- Post Formats
- Custom Menus
- Widgets
- Custom Header
- Custom Background
- Full-Width Page Template

A Model Music Teacher Website
Educators love it when one of their students leave their classroom and choose to become a significant contributing member to our “exalted” profession! I felt blessed and privileged to have had the opportunity of teaching David Dockan, a trumpet player in both our Upper St. Clair High School orchestra and marching band. He validated some of my advice for marketing himself to land a job, and has created a super website. Go to http://www.daviddockan.com/ and use the password “Music” to view his e-portfolio.
His menu sections:
- Home (Introduction)
- Teaching (General, Choral, Instrumental, assigned schools, Private Lessons)
- Philosophy
- Musicianship (Performance, Conducting)
- Resume
- Contact
A trumpet teacher colleague of mine, Ryan Wolf, messaged me on Facebook after he read the initial posting of this blog. He said he had great success hosting his professional website on Yola.com, but he maintains his e-portfolio on his Google Drive to make it easy to share.
In conclusion, I offer a few more recommendations for your consideration:
- Proofread your online presence very carefully… misspellings, bad punctuation, grammar mistakes, or poorly formatted displays would be negative PR and a detriment to your marketing plan.
- Websites require frequent updates. Keep yours up-to-date at all times!
- Print the link to your professional website on your business card and resume.
- Consider placing a Q-Code on your business card that, if scanned on a smartphone, would redirect your contact or prospective employer to your website.
- Be careful to obtain permission in advance to video record students for your e-portfolio. During your field experiences or student teaching, ask your cooperating teacher (or his/her supervisor’s) permission. Some schools have “do not photo” rosters. (However, in my district, only a few elementary students were “on the list” and most defaulted to a “permissible” status unless the parent opted out. The principal’s secretary had a record of all exceptions.) It is also suggested that you focus your camera mostly on YOU and not the students, from the back of the classroom or rehearsal facility (possibly from afar), so that the student faces are not clearly discernible. To respect their privacy, in the recorded excerpts, do not use any segment announcing the names of your students.
Showing your versatility, try to assemble a collection of still photos, audio examples, and videos that ideally represent all specialties in music education: choral, dance, general music, concert band and string instrumental, marching band, jazz, theater, etc., and demonstrate your proficiency in multiple settings at all grade levels.- There are many blog-sites with tips on “curb appeal” – layout and design, style, overall impact, style, user-friendliness, etc. Since this involves a cross between artistry and efficiency, these advisors may not agree (one says use large images, another suggests smaller pictures mean faster loading speeds). A few samples:
If you were introducing a new “widget” to the market or promoting a sales campaign, you would spend a lot of time (and money) on advertising. A website and e-portfolio are a job hunter’s advertisement tool. Take advantage of any chance you have to present your personal brand, “sell yourself,” and connect with colleagues in the field of education. Archive your training, successes, and goals. Show off your professionalism, proficiency, and personality to prospective HR people and the decision-makers that hire future staff. Be sure to provide “live demos” of your traits of artistry, collaboration, commitment, discipline, even-temperament, initiative, leadership, mastery of music and education, organization, positive outlook, style, tact, and teamwork.
Good luck!!
PKF
© 2018 Paul K. Fox


competence, and responsibility, and should probably error on the side of more formal attire rather than day-to-day casual.
Suits are always a good choice.
My view? Teaching is still among the most conservative of occupations. That is how it is viewed by the general public, parents of school-aged children, School Boards, administrators, and interview panels. You can certainly exercise your right to wear whatever you want and show-off numerous body piercings or tattoos… but, like it or not, the school districts are within their rights to choose someone else.

As a “professional,” you have an open, inquisitive mind, constantly strive for self-improvement, continuing education, and retooling, embrace change and better ways of doing something, and “practice” your craft. This means you read your educational publications from cover to cover. For example, these were a few of the tips in a recent PMEA News article, “I’ve Got an Interview, Now What?” shared by Dr. Kathleen Melago, PCMEA State Advisor and Associate Professor of Music Education at Slippery Rock University, and Doug Bolasky, retired band and orchestra teacher and former Department Chair of the Southern Lehigh School District:


The annual PMEA Spring Conference will be held on April 19-22, 2017 at the Erie Bayfront Convention Center. These sessions may be “perfect for PCMEA!”
First things first! Prepare yourself in advance. Grab your winter or spring issue of PMEA News. Review the program of sessions which is usually laid out in chronological order and also by content strands (e.g. advocacy, choral, classroom music, collegiate, curriculum development/assessment, higher education research, instrumental, music technology, World Music, and special interest topics), as well as the list of keynote speakers, guest clinicians, showcase (music industry) demonstrations, association meetings (like PCMEA), and performances. Using an “old-fashioned” 20th century tool, mark up the conference schedule with two different colors of highlighter marking pens, first targeting “high interest” areas in yellow, and then “must attend” events in hot pink or other favorite color.
DON’T focus exclusively on attending sessions or concerts in your specialty or most proficient areas, such as band if you’re a woodwind, brass or percussion major, orchestra if you are a string player, general music/choral if you are a vocalist or pianist. DO go to sessions that are not directly related to your major. You might be surprised at the connections you discover or the new interests that arise. Imagine “they” want to hire you next year as the next middle school jazz coach, HS marching band show designer, choreographer for the elementary musical, conductor of the string orchestra, teacher of AP music theory, etc. Could you select music for an elementary band (or choral) concert, create a bulletin board display for a middle school general music unit, set-up a composition project, or lead folk dancing at the kindergarten level?
DON’T be shy! A conference is no place for being timid or afraid to start up a discussion with a more experienced music teacher. PMEA is all about circulating and introducing yourself, exhibiting your “charming self,” exploring resources and who are the experts/leaders in music education, getting the “lay of the land,” and adding as many names and emails to your professional contact data base as possible. Of course, DO follow-up with anyone who suggests that there may be a future employment posting from their school district!
elf and ask a thoughtful question on some issue about which you are curious or found interesting.
This article’s focus will be on the seemingly intangible… “body language!” Many say that during the interview, first impressions are critical — “the first ten seconds will create the interviewer’s first judgments about you, and then after four minutes, it’s all over.” The research also suggests that during the interview, the evaluation of your merit is based 7% on what you say, 38% on your voice or how you say it, and 55% on our facial expressions and non-verbal cues.
Some of Cuddy’s assertions:
Practice handshaking with a friend before taking interviews.
Although “the experts” are not always in consensus, especially on the subjects of eye contact and leaning posture, Desta’s tips summarized below provide additional enlightenment on how to use body language to promote a positive image:

Music is one of life’s greatest treasures!
Your joy of creative self-expression and “making music” will sustain you through almost anything… and will transfer to your students’ success in life.
r mistakes (and there will be many) will be forgiven. Besides, there are usually no “single right answers” in music and art – only opportunities for divergent and flexible thinking, adaptability, and personal expression.
Music For All:
someone else, or sing solos at a local nursing home or senior center.
Spend a lot of time sight-reading… especially on the piano. To take your ear-training training a step further, pull out your old folk-song sight-reading series or Hindemith’s Elementary Training for Musicians and practice musicianship exercises.






You may be asked to say something about another student or applicant. Speak only of your abilities & strengths. It is acceptable for an interviewer to ask you about other interviews, job offers & salary offers. You are not under an obligation to give a direct answer.
The number one “tool” for finding a job is not a tool at all – it is all about modeling professionalism, networking with other college students and music teachers, and becoming actively engaged in your state/national music education associations (click on the acronyms to go to their websites) – National Association for Music Education
Your “travel document” (paper copy you bring to the interview or “one-of-kind” attachment in response to email application) should be easy-to-modify based on the specific job posting to which you are applying. Your philosophy, goals, education, and teaching experience should focus on and reflect your competencies in alignment with the requirements for the music position. Your professional website and online resume should be more “general” and not rule out being considered for employment assignments outside your major. The PA teaching certificate states you are licensed to teach music in grades pre-K to 12… which means you should be qualified for any opening in elementary, middle, and high school general music, band, choir, jazz, keyboard lab, and strings, right?
band for a year, conducting a small instrumental ensemble to accompany your youth church choir, giving a few summer lessons to the bell players in the local drum line where you live, etc. In addition, prior to the first employment screening and mock lesson at the interviews, you could “bone up” on your instrumental methods, suitable middle and elementary band warmups/literature, the meaning/concept of “middle school education,” and perhaps even pull out and brush up playing a few scales on that flute (or whatever) in your closet.
Another great reason you should be a member of your professional association (PMEA or PCMEA) if you are looking for a job in PA is… the PMEA Job Board. Many PMEA members have relied on the Job Board for the most recent information when it comes to available PA music teacher positions.
Be prepared for anything, and don’t slip up on “interview potholes” – any of these “terrifying, treacherous, tricky, and troubling” inquiries or potentially hot topics like…
According to Lee E. Miller at
Instead of a traditional interview (like most of the above) stating opinions about yourself, you may be faced with a behavioral interview. This type of employment screening requires job candidates to relate stories about how they handled challenges related to the skills and qualifications the company requires for the position. For this, you are encouraged to read “Acing the Behavioral Interview” by Jeanne Knight at
In the unlikely event it gets asked, how would you respond to, “You say you are a musician? Are you temperamental?” Administrators want assurances and evidence that you are levelheaded, responsible, organized, reliable, and indeed NOT temperamental. Freelance singers and instrumentalists often have active performance calendars. Your principal may come out and ask if you will be available to “make the music” with your students after-school or evenings, and that your “gigs” and other non-district related activities will not interfere with school concerts, open houses, field trips, festivals, parent meetings, and other educational events for the growth and development of the total music program.
Do you have a business card, e-portfolio, resume, and professional website?
Merriam-Webster defines “networking” (noun) as “the exchange of information or services among individuals, groups, or institutions; the cultivation of productive relationships for employment or business.”
During the 17th century, especially during the reign of Louis the 14th, the “calling card” made its heyday in Europe. “…An individual’s success or failure in society often depended on the strength of their personal promotion.”
informing customers of its location and services available.
It gives others a taste of your work, style and personality.
display… traits of artistry, collaboration, commitment, discipline, even temperament, goal-minded, initiative, leadership, mastery of music and music education, organization, positive outlook, style, tact, and/or teamwork… or just the opposite?
a new full-time job!
first ten seconds, and after four minutes, it’s all over. For employment consideration, others have written that you are evaluated by 7% what you say, 38% by your vocal tone, and 55% by your facial expressions.
After the opportunity presents itself to exchange business cards, you need to save and organize his/her data in a way to be able to place/find the acquaintance for future reference. Why was this professional important to you to remember his or her name? How, when, and where did you meet? Reference the subjects you may have discussed, school affiliation, title, and locality of the contact, so at some point, you can lay your fingers on the name in your file; just search on the “key” word or phrase like “choral director” or “XYZ School District.”
Plan your first impression